Sway: Oli Brafman, Rom Brafman

Question 1

According to Brafman, what happens when you put people in groups?

Something _ _ _ _ _ _ _ _ .

The take on n.. r…. , form ‘i.-g…. a……..’ , get swept up by ex….. s…… , and succumb to p… pr…… .

SWAY: Brafman

Answer 1

Something strange happens when you put people in groups.

They take on new roles, form “in group” alliances, get swept up by extreme stances, and succumb to peer pressure.

In a group setting, the reasonableness of our thinking can be distorted and compromised.

So it’s not surprising that the hidden sways we have discussed so far reveal themselves just as prominently within a group setting.