Sustainability lesson 7 - 8

Question 1

Embodiment with food

Answer 1

building involvement with what we eat

Question 2

No beef in India

Answer 2

sacred animal

Question 3

pig in Islam

Answer 3

a forbidden food-competes with humans

Question 4

environmental bubble

Answer 4

protective tourists when abroad

Question 5

ghost of taste

Answer 5

having an illustration (positive) influences your purchase

e.g. smiling cow on the label

Question 6

food revitalization

Answer 6

previously consumed food is coming back

Question 7

culture colonization

Answer 7

adapting new eating habits (Western)

behaviour being diffused from different parts of the world

Question 8

geopolitics, symbolism and globalisation

Answer 8

e.g. Coffee becoming global, women can drink now, friendly

Question 9

fair trade

Answer 9

to help producers in developing countries achieve better trading conditions and sustainable farming

Question 10

food-related concepts

Answer 10

• neophobia vs. neophilia: scared of new things vs open to trying
• ethnocentrism: evaluating others; cultures based on standards of one’s own culture (bad)
• cultural relativism: judging one’s culture based on standards of that culture. (good)

Question 11

culinary diplomacy

Answer 11

food is important to build cultural understanding

• “Give me good cooks, I’ll give you good treaties
• “tell me what you eat, and I WILL TELL YOU WHO YOU ARE”

Question 12

culture capital -> education

Answer 12

more openmindedness and less negative impacts on environment

Question 13

Cultural Intelligence Model

Answer 13

• CQ Drive
• CQ Knowledge
• CQ Strategy
• CQ Action

Question 14

CQ drive

Answer 14

• your interest, drive and confidence to adapt in multi-cultural situations
• What do you know about coffee: origin, history, production, functions (latent/manifest), discipline, success, rationality, healthy, anti-erotic, bourgeois drink in 18th cent.

Question 15

CQ knowledge

Answer 15

your understanding about how cultures are similar and different

Question 16

CQ Strategy

Answer 16

your awareness to plan for multi-cultural interactions

Question 17

CQ Action

Answer 17

your ability to sdapt when relating and working inter-culturally

Question 18

Cultural Materialism

Answer 18

- Super structure: (EMIC perspective)
\+ Religion/ ideology
\+ Social order (structure)
\+ Rights of members
\+ Rituals, taboos, symbols
- Structure: (ETIC perspective)
\+ Organisational aspects
\+ Domestic economy, kinship, division of labour, political economy (control by force, government, chief)
- Infrastructure: (ETIC perspective)
\+ Production and reproduction determined by ecological, technological, environmental and demographic variables.

Question 19

EMIC perspective

Answer 19

a perspective focus on the intrinsic cultural distinctions that are meaningful to the members of a given society

Question 20

ETIC perspective

Answer 20

perspective of an outsider looking in, data gathering by outsiders that yield questions posed by outsiders

Question 21

exo-anthropology

Answer 21

outside enemies, gaining power/ status from enemies since you respect them