surveys in the social psychological approach

Question 1

what are closed questions

Answer 1

allowing only answers which fit into categories that have been decided in advance by the researcher

Question 2

what is nominal data

Answer 2

variables into categories

Question 3

what is ordinal data

Answer 3

something that can be ranked

Question 4

closed questions- generalisability

Answer 4

cost effective and generalisable

data can be quickly obtained, usually involves ticking boxes

a large range of answers and can easily obtain a general answer from the sample

Question 5

closed questions- reliability

Answer 5

high reliable

questions are standardised

will be able to generalise a mean

Question 6

closed questions- validity

Answer 6

high validity

quantitative data

no experimenter bias and lacks subjectivity

Question 7

what are open questions

Answer 7

allows people to express their views the way they would want to

Question 8

give a type of an open question

Answer 8

open-ended questions

Question 9

open questions- generalisability

Answer 9

low generalisability

time consuming as there will be a large set

people deter from using these type of questions when researching

Question 10

open questions- reliability

Answer 10

low reliability

takes longer for the respondent to complete open questions

a problem as there may be a smaller sample size, which can be detered

Question 11

open questions- validity

Answer 11

low validity

qualitative data is obtained

high in experimenter bias and answers may cause confusion which can decrease the chance of a cause and effect being established

Question 12

what is the response rate of a questionnaire usually

Answer 12

as low as 5%

Question 13

what are the 6 factors that make an efficient questionnaire design

Answer 13

aim
length
pilot study
question order
terminology
presentation

Question 14

what is the ideal length of a questionnaire

Answer 14

2 sides of A4 paper

Question 15

what is a pilot study

Answer 15

small scale practice study to ensure people understand the questions

Question 16

what are 2 ethical issues of questionnaires

Answer 16

consent may not be given

protection from harm (personal questions may be included)

Question 17

give 3 ways postal questionnaires can be invalid

Answer 17

can be lost in the post
may be completed by the wrong person
may not even fill out the questionnaire

Question 18

give 2 reasons why pilot studies are benefitial

Answer 18

checks the terminology used in questionnaires

check that emotive questions have not been used as they make people defensive

Question 19

questionnaires- generalisability

Answer 19

high generalisability
large amount of information from a large sample of people
low in ethnocentric/androcentric

Question 20

questionnaires- reliability

Answer 20

high reliability
can be massed produced and repeated
quick and efficent

Question 21

questionnaires- validity

Answer 21

low validity
acquiscience bias (tendency to agree with statements)
false information

Question 22

what is acquiscience bias

Answer 22

tendency to agree with statements

Question 23

questionnaires- ethics

Answer 23

low ethics
emotive language and questions can cause people to invalidate their answers
protection from harm

Question 24

what is jargan language

Answer 24

simple langauge

Question 25

what is an interview scheduele

Answer 25

a list containing a set of structured questions to serve as a guide for interviews

Question 26

what are structured interviews

Answer 26

reads out a pre-planned set of questions

Question 27

what are unstructured interviews

Answer 27

an unplanned interview where questions are asked and thought of in the moment

Question 28

what are the variables that need to be considered when designing an interviews (3)

Answer 28

personality
gender
ethnicity

Question 29

what is the interviewer effect

Answer 29

the interviewer can influence the answers of the responders