survey research Flashcards
response categories close ended question should be:
should be exhaustive (enough to include every answer in a category): include all the possible answers
should be mutually exclusive (every answer should fit into one category): should not feel compelled to select more than one
double-barrelled question
a question that is actually two or more questions
contingency question
survey question intended for only some respondents determined by their responses to some other question (opvolgende vraag)
matrix question advantages
-uses space efficiently
-respondents will probably complete such a set of questions more quickly than other formats
- this format may increase the comparability of responses given to different questions
disadvantage appearance order of items in a questionnaire
the appearance of one question can affect the answers given to later ones
impact of item order is not uniform among respondents (some people will be affected by the order, others not at all)
response rate
the number of people participating in a survey divided by the number selected in the sample, in the form of a percentage. ( completion rate/return rate) percentage of questionnaires sent out that are returned
advantages interview survey over mail
-interview survey typically higher response rate
-presence of interviewer decreases the answers of don’t know and no answer
-interviewers can guard against questionnaires items that are confusing
-interviewer can observe respondents as well as ask questions
guidelines survey interviewing
-appearance: dress as interviewee
-familiarity with questionnaire
-follow question wording exactly
-recording responses exactly
-probing for responses: solicit a more complete answer to a question
-coordination and control
weakness survey research
-cannot deal with context of social life
-require that an initial study design remains unchanged
- surveys cannot measure social action
problems artificiality
may not reflect the natural world
-topic of study may not be amenable to measurement through questionnaires
-act of studying that topic may affect it
secondary analysis
data collection is processed by one researcher and is re-analysed , often for different purposes by another researcher
- it’s cheaper and faster than doing original surveys
-validity is concern, there is no assurance that those data will be appropriate for other research