Survey Questionnaire Design (L6)

Question 1

What is a Questionare

Answer 1

A formalised set of questions, written or verbal, for obtaining information from respondents and collecting primary data.

Question 2

What is the structure of questions

Answer 2

Unstructured Questions - open-ended questions that respondents answer in their own words.

Structured Questions - closed-ended (pre-coded) questions that specify the set of response alternatives and the response format

Question 3

Describe the main scaling techniques

Answer 3

Comparative Scale - Paired Comparison, Rank Order, Constant Sum, Q-sort & other procedures

Non comparative Scale - Continuous rating scales & Itemised rating scales

Question 4

What is a scale

Answer 4

a set of answer options - either numeric or verbal - that covers a range of opinions on a topic

Question 5

What is the broad questionnaire design process

Answer 5

1) plan what to measure
2) Formulate questions
3) Deciding on wording and order of questions
4) pre-test the questionnaire and correct problems