Qualitative Methods - Observational Techniques (L4) Flashcards
1
Q
what is a focus group interview
A
an unstructured, free-flowing interview with a small group, led by a trained moderator who follows a flexible format encouraging dialogue among respondents.
2
Q
Advantages of focus group
A
- Relatively fast
- Easy to execute
- Allows respondents to piggyback
off each other’s ideas - Provides multiple perspectives
- Flexibility to allow detailed
descriptions
3
Q
Disadvantages of focus group
A
- Requires objective, sensitive, and
effective moderators - Sampling problems
- May not be useful for discussing
sensitive topics - High cost
- Answers can be influenced by
observer’s presence - Group influence/Peer pressure
4
Q
What is an observation technique
A
The systematic process of recording the behavioral patterns of people, objects, and occurrences as they take place to obtain information about the phenomenon of interest.
5
Q
what are the 5 observation methods
A
Personal observation, mechanical observation, Audit, content analysis, trace analysis
6
Q
Advantages of observation methods
A
- Accuracy of actual behaviour
- Reduction of confounding
factors - In-depth detail of the
behavioural data
7
Q
disadvantages of observation methods
A
- Difficulty of generalising the data
- Inability to explain behaviours or
events - Complexity of setting and
recording of behaviours or events - Potential ethical considerations
