Hypothesis testing (L8)

Question 1

What is a hypothesis test

Answer 1

an unproven formal statement or
proposition about a factor or phenomenon that is of
interest to the researcher.

Question 2

What is the hypothesis testing procedure

Answer 2

Formulate Ho & Ha - select an appropriate test - choose the level of significance - collect data and calculate the test statistic - determine the probability (critical value) - reject or do not reject Ho - draw a marketing research conclusion