Survey Methods. Sampling & Field Work (L5)

Question 1

What is a survey

Answer 1

represents a way of describing public opinion by collecting primary data through communicating directly with individual sampling units.

Question 2

what is the criteria for evaluating survey methods

Answer 2

1) Task Factors - The nature of the task involved has an impact on the diversity of questions and flexibility, use of physical stimuli, sample control, quantity of data, and response rate.

2) Situational Factors - In any practical situation, the researcher has to balance the need to collect accurate and high-quality data with the budget and time constraints.

3) Respondent Factors - Since surveys are generally targeted at specific respondent groups, the respondent characteristics should also be considered while selecting a survey method.

Question 3

What is a census

Answer 3

a complete enumeration of the elements of a population or study objectives

Question 4

What is a sample

Answer 4

a sub-group of the elements of the population selected for participation in the study

Question 5

What is the sampling design process

Answer 5

Define the target population, determine the sampling frame, select a sampling technique, determine the sample size, execute the sampling process

Question 6

What are the 5 key survey methods

Answer 6

Telephone, Personal, Mail, Electronic and Mobile interviewing

Question 7

Classify sampling techniques

Answer 7

Non Probability - Convenience, Judgmental, Quota & snowball sampling

Probability - Simple random, Systematic, Stratified, Cluster & other sampling techniques

Question 8

What is the fieldwork process

Answer 8

Selection, Training, Supervision, Validation & Evaluation of fieldworkers