Survey / possible types of research Flashcards
4 Possible Questionnaire formats?
Ranking: Rank order preference
Choice: Selection of preferred alternative
Rating: Estimates magnitude of a characteristic
Sorting: Arrange or classify concepts
two types of question writing style?
dichotomous
polytomous
key points about dichotomous?
¥ E.g.yes/no or true/false
¥ Makes scoring and admin easier and quicker.
¥ Less ambiguity about responses.
¥ Doesn’t capture ‘shades’ of behaviour.
key points about polytomous?
¥ Generally more reliable and easy to understand
¥ 5-7 response options optimal–beyond that, difficult for respondents to discriminate the different options.
example of polytomous?
Likert scale
what is Q-sort Methodology?
Q-sort Methodology
Ð Establishing evaluative categories
Ð E.g. sorting poems into categories of dislike, like, like very much etc
what is Implicit Association Test?
Ð The quick implicit measure (the one which measures implicit racism etc)
Ð Presented stimuli and you judge (good/bad) or something similar
what is the type of research where you code behaviour , say from a video?
observational
key points of oberservational ?
Observational Research
Ð Watching video of a designed (controlled) experiment / manipulation, and coding certain a priori defined behaviors (i.e verbal aggression = mockery, sarcasm, and openly critical comments)
what are common coding critera?
Ð Based on frequency, duration, intervals
Ð Specific time frame sampling / individual sampling / event sampling (e.g. 1 type only)
Ð Obtain inter-rater reliability of coding and data
Ð Be aware of bias – observer bias
what is Naturalistic Observation ?
E.g. Communication patterns between elderly patients with aphasia resulting from stroke. Each patient observed 8 hrs at three random time points. Coded conversations, greetings, talking to pets, talking on phone, writing, storytelling. Result: Most likely to occur at home or in some social group. Main diff to healthy controls is the amount of conversation, much less. And much less storytelling.
what is Ethnography?
– Completely immersed in behavioural or environmental system. Study and describe functioning. E.g. client-therapist perceptions / aggressive behaviours in other cultures, consumer based subculture of Harley riders.
what is Archival Research?
Non-experimental on existing records. A form of which is META –ANALYSIS. Gather raw p-values and DF and get effect sizes to compare.
what is test Validity?
Validity is the degree to which a test sets out to measure what it claims to measure.
4 TYPES OF SURVEY/ways of obtaining a survey?
Ð Mail survey
Ð Internet
Ð Group
Ð Face-to-face interview