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Statistic Lecture 1,2 > survey methods > Flashcards

survey methods Flashcards

1
Q

text and artifact analysis - subject

A

text: written documents
artifacts: symbols, images

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2
Q

text and artifact analysis - area

A

context in which it is used

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3
Q

text and artifact analysis - perspective

A

content, conditions of creation, meaning, usage

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4
Q

text and artifact analysis - advantages

A

investigation of pure primary data

low influence by researcher

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5
Q

text and artifact analysis - disadvantages

A

risk of over interpretation of the data

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6
Q

observation - object

A

people, groups

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7
Q

observation - area

A

living and working world

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8
Q

observation - perspectives

A

current behavior and behavioral consequences

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9
Q

observation - advantages

A

direct entry
direct observation
variety of factors

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10
Q

observation - disadvantage

A

danger of selective observation
danger of being influenced
ethical problem

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11
Q

Experiment - subject

A

isolated test variables

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12
Q

Experiment - scope of evaluation

A

controlled test setting

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13
Q

Experiment - perspective

A

most accurate hypotheses testing

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14
Q

Experiment - advantage

A

high internal validity

exclusion of many disruptive factors

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15
Q

Experiment - disadvantages

A

problems of desired test person’s behavior
limited significance about complex reality
ethical concerns regarding experiments with people

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16
Q

survey, interview - subject

A

spontaneous description of social behaviour

17
Q

survey, interview - are

A

living and working world

18
Q

survey, interview - perspective

A

perceptions
assessments
memories and prospects

19
Q

survey, interview - advantages

A

low effort

high acceptance

20
Q

survey, interview - disadvantges

A

opinions do not equal facts
sensitive social survey situation
ethical problems

21
Q

survey, interview - way of questioning

A

standardized questionnaire - quantitative

non-standardized questionnaire, interview - qualitative

22
Q

standardized questionnaire

A

orally, phone, online, written
feixet sequences and questions
mostly closed questions, some open

23
Q

non-standardized questionnaire

A

oral or other forms
narrative-generated, supported by an outline, but flexible
neutral simple open questions

Statistic Lecture 1,2 (7 decks)

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