survey methods Flashcards
text and artifact analysis - subject
text: written documents
artifacts: symbols, images
text and artifact analysis - area
context in which it is used
text and artifact analysis - perspective
content, conditions of creation, meaning, usage
text and artifact analysis - advantages
investigation of pure primary data
low influence by researcher
text and artifact analysis - disadvantages
risk of over interpretation of the data
observation - object
people, groups
observation - area
living and working world
observation - perspectives
current behavior and behavioral consequences
observation - advantages
direct entry
direct observation
variety of factors
observation - disadvantage
danger of selective observation
danger of being influenced
ethical problem
Experiment - subject
isolated test variables
Experiment - scope of evaluation
controlled test setting
Experiment - perspective
most accurate hypotheses testing
Experiment - advantage
high internal validity
exclusion of many disruptive factors
Experiment - disadvantages
problems of desired test person’s behavior
limited significance about complex reality
ethical concerns regarding experiments with people
survey, interview - subject
spontaneous description of social behaviour
survey, interview - are
living and working world
survey, interview - perspective
perceptions
assessments
memories and prospects
survey, interview - advantages
low effort
high acceptance
survey, interview - disadvantges
opinions do not equal facts
sensitive social survey situation
ethical problems
survey, interview - way of questioning
standardized questionnaire - quantitative
non-standardized questionnaire, interview - qualitative
standardized questionnaire
orally, phone, online, written
feixet sequences and questions
mostly closed questions, some open
non-standardized questionnaire
oral or other forms
narrative-generated, supported by an outline, but flexible
neutral simple open questions
