scaling Flashcards
1
Q
metric scale
A
the distance between measuring units are always the same = interval
there is an absolute zero point
2
Q
ordinal scale
A
if a larger smaller comparison is possible between the measured data is possible it can be ranked
3
Q
nominal scale
A
if only distinction between equality and inequality is possible e.g. gender
4
Q
response behavior or respondents
A
socially desirable response yes saying tendency central trend primacy and recency effect escape to "idk" option
