Superhuman Flashcards

1
Q

What companies produced the advert for the 2020 paralympics?

A

Channel 4’s in house creative agency 4Creative, Serial Pictures and Somesuch (a global production company)

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2
Q

What olympics was the advert ‘Super.Human’ created for?

A

Tokyo 2020 Paralympics

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3
Q

Compassion fatigue

A

Feeling tired and helpless after hearing about other people’s struggles

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4
Q

How does Super.human relate to Channel 4’s ethos?

A

Giving a voice to those who are not usually represented positively in other areas of the media

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5
Q

% of viewers of Super.Human that felt the coverage of the paralympics had a positive impact on their perception of disabled people?

A

65

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6
Q

% of viewers of Super.Human that agreed disabled athletes were as talented as able-bodied athletes?

A

82

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7
Q

Target audience of Super.Human?

A

16-34, fans of sport, desire to see more inclusive representations (reformers?)

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8
Q

Channel 4 remit quote that applies to reformer target audience?

A

‘appeals to the tastes and interests of a culturally diverse society’

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9
Q

What is the unique selling point of Super.Human advert?

A

‘showing’ of athletes stories, no voice over, just realistic portrayal of athletes lives.

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10
Q

How many people watched the 2020 Paralympics in the UK?

A

33%

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11
Q

How many people saw the marketing campaign in the UK?

A

81%

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