Newspapers Flashcards
What type of newspaper is the Daily Mirror?
Tabloid
What political viewpoint does the Daily Mirror support?
Left wing (Labour)
Who ran the inquiry into the lockdown parties?
Sue Gray in Jan 2022
What is ‘Partygate’ an intertextual reference to?
Watergate in the US 1970s, lead to Nixon resigning, has connotations of political scandal and distrust, corruption
What is the Daily Mirror’s target audience?
Over 35, C2DE, working class labour supporters
What is the slogan of the DM paper?
‘Heart of Britain’
What is the key quote from the headline of the DM?
‘Zero Shame’
What is the strapline of the DM?
‘Gray report fallout’
What method do the subheadings use to emphasise the severity of the situation on the DM?
Numbers and evidence against BJ but also the elipsis after the evidence ‘300 pictures handed over… and still’
Example of emotive language used against BJ on the DM?
‘shameless’ (front page), ‘lying bombast’ (double page spread), ‘stain on our nation’ (double page spread). ‘a mockery’ (double page spread)
What is the mode of address in the DM?
Colloquial and direct
What is the caption of the main image on the front cover of the DM?
‘I’M NOT GOING’
How is ideology of ‘populism’ used in the DM?
Creating binary oppositions between the public and Boris Johnson
Why do they use direct quotes from members of the general public?
Increase emotional engagement by personalising the story rather than making it seem a distant, very political story.
What is the anchor for Keir Starmer’s article?
‘he should do the decent thing and resign’, shows someone who knows politics well even agrees
What company is the DM owned by?
Reach PLC
DM website name?
Mirror Online
How is Reach PLC integrated?
Horizontally
How many monthly views does the DM website roughly get?
Around 22 million
What type of newspaper is The Times?
Broadsheet
What company owns The Times and who owns that company?
Times Newspapers, News UK, News Corp, Rupert Murdoch
What is the political viewpoint of The Times?
Mainly neutral but support right wing in key events like elections
Target audience of The Times?
ABC1, right-wing, with cultural capital, well-educated
Who are the pull quotes from on the front cover of The Times?
Sue Gray, in white on black background to show importance and emphasis, anchors image of BJ
What is at the bottom of the front cover of The Times?
‘In The News’ section, which shows global aspect and news is accounted for too.
Mode of address in The Times?
Formal and compact, with no subheadings, showing the readers high literacy level
What is the headline on The Times?
‘Police investigate PM’s four
lockdown parties’
What is the subheading of The Times?
‘Gray criticises leadership and
drinking culture’.
What is the representation of BJ?
A lot less explicitly negative, more subtle but still clearly against BJ
How is News Corp integrated?
Horizontally and Vertically, huge conglomerate, with rightwing views
Is circulation falling for The Times?
No, circulation is remaining steady, print version is more popular than online
Why does The Times website have a paywall?
Appealing to the more upper class readers who have disposable income, connotations of quality. Also owned by large conglomerate so can afford risks
What is the plug on The Times front cover?
‘How to be fit?’, softer news, lifestyle supplement ‘Times2’. Brighter and more colourful part of page, breaking up very serious news.
