Newspapers Flashcards

1
Q

What type of newspaper is the Daily Mirror?

A

Tabloid

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2
Q

What political viewpoint does the Daily Mirror support?

A

Left wing (Labour)

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3
Q

Who ran the inquiry into the lockdown parties?

A

Sue Gray in Jan 2022

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4
Q

What is ‘Partygate’ an intertextual reference to?

A

Watergate in the US 1970s, lead to Nixon resigning, has connotations of political scandal and distrust, corruption

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5
Q

What is the Daily Mirror’s target audience?

A

Over 35, C2DE, working class labour supporters

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6
Q

What is the slogan of the DM paper?

A

‘Heart of Britain’

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7
Q

What is the key quote from the headline of the DM?

A

‘Zero Shame’

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8
Q

What is the strapline of the DM?

A

‘Gray report fallout’

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9
Q

What method do the subheadings use to emphasise the severity of the situation on the DM?

A

Numbers and evidence against BJ but also the elipsis after the evidence ‘300 pictures handed over… and still’

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10
Q

Example of emotive language used against BJ on the DM?

A

‘shameless’ (front page), ‘lying bombast’ (double page spread), ‘stain on our nation’ (double page spread). ‘a mockery’ (double page spread)

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11
Q

What is the mode of address in the DM?

A

Colloquial and direct

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12
Q

What is the caption of the main image on the front cover of the DM?

A

‘I’M NOT GOING’

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13
Q

How is ideology of ‘populism’ used in the DM?

A

Creating binary oppositions between the public and Boris Johnson

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14
Q

Why do they use direct quotes from members of the general public?

A

Increase emotional engagement by personalising the story rather than making it seem a distant, very political story.

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15
Q

What is the anchor for Keir Starmer’s article?

A

‘he should do the decent thing and resign’, shows someone who knows politics well even agrees

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16
Q

What company is the DM owned by?

A

Reach PLC

17
Q

DM website name?

A

Mirror Online

18
Q

How is Reach PLC integrated?

A

Horizontally

19
Q

How many monthly views does the DM website roughly get?

A

Around 22 million

20
Q

What type of newspaper is The Times?

A

Broadsheet

21
Q

What company owns The Times and who owns that company?

A

Times Newspapers, News UK, News Corp, Rupert Murdoch

22
Q

What is the political viewpoint of The Times?

A

Mainly neutral but support right wing in key events like elections

23
Q

Target audience of The Times?

A

ABC1, right-wing, with cultural capital, well-educated

24
Q

Who are the pull quotes from on the front cover of The Times?

A

Sue Gray, in white on black background to show importance and emphasis, anchors image of BJ

25
Q

What is at the bottom of the front cover of The Times?

A

‘In The News’ section, which shows global aspect and news is accounted for too.

26
Q

Mode of address in The Times?

A

Formal and compact, with no subheadings, showing the readers high literacy level

27
Q

What is the headline on The Times?

A

‘Police investigate PM’s four
lockdown parties’

28
Q

What is the subheading of The Times?

A

‘Gray criticises leadership and
drinking culture’.

29
Q

What is the representation of BJ?

A

A lot less explicitly negative, more subtle but still clearly against BJ

30
Q

How is News Corp integrated?

A

Horizontally and Vertically, huge conglomerate, with rightwing views

31
Q

Is circulation falling for The Times?

A

No, circulation is remaining steady, print version is more popular than online

32
Q

Why does The Times website have a paywall?

A

Appealing to the more upper class readers who have disposable income, connotations of quality. Also owned by large conglomerate so can afford risks

33
Q

What is the plug on The Times front cover?

A

‘How to be fit?’, softer news, lifestyle supplement ‘Times2’. Brighter and more colourful part of page, breaking up very serious news.