Attitude Flashcards

1
Q

who originally published attitude

A

Northern shell - conglomerate, owned TV, mags, papers, etc.

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2
Q

what company purchased Attitude in 2016

A

Stream

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3
Q

how is Stream integrated

A

vertically and horizontally

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4
Q

why did Stream purchase attitude

A

they already owned Winq (a big competitor of attitude) so they were buying out the competition

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5
Q

who is the owner of Stream

A

Darren Styles - gay

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6
Q

how many workers at stream

A

less than 30 - very small independent company

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7
Q

how does being produced by a small company influence attitude

A

allows more creativity and boundary pushing

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8
Q

how many digital copies of attitude sell per month

A

11,000

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9
Q

how is Attitude distributed

A

app, amazon, ipad, kindle

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10
Q

where has attitude been replicated globally

A

Thai, Belgium, Vietnam, Netherlands

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11
Q

how many viewers does the website get per month

A

1.8 mil

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12
Q

how many social media followers does attitude have

A

1.2 mil

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13
Q

what social media platforms does attitude utilise

A

facebook, twitter, youtube and instagram

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14
Q

what ads can attitude website offer

A

banner ads, sidebar ads, sponsored sections, page takeovers, competitions, etc.

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15
Q

what does attitude social media do

A

drive traffic back to website to attract more advertisers

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16
Q

how does online distribution help bypass traditional regulation

A

people can access even when being LGBT is illegal in their country

17
Q

how does attitude give back to the community

A

Attitude Magazine Foundation - registered charity. has helped raise over £300,000 for AIDS

18
Q

why does attitude have little options to share content on the website

A

to avoid homophobic audiences sharing. they are trying to create an online safe space for the community

19
Q

how does attitude self-regulate

A

publish ethics policies on the website

20
Q

who was the first royal to be interviewed by a gay magazine

A

Prince William