Attitude Flashcards
who originally published attitude
Northern shell - conglomerate, owned TV, mags, papers, etc.
what company purchased Attitude in 2016
Stream
how is Stream integrated
vertically and horizontally
why did Stream purchase attitude
they already owned Winq (a big competitor of attitude) so they were buying out the competition
who is the owner of Stream
Darren Styles - gay
how many workers at stream
less than 30 - very small independent company
how does being produced by a small company influence attitude
allows more creativity and boundary pushing
how many digital copies of attitude sell per month
11,000
how is Attitude distributed
app, amazon, ipad, kindle
where has attitude been replicated globally
Thai, Belgium, Vietnam, Netherlands
how many viewers does the website get per month
1.8 mil
how many social media followers does attitude have
1.2 mil
what social media platforms does attitude utilise
facebook, twitter, youtube and instagram
what ads can attitude website offer
banner ads, sidebar ads, sponsored sections, page takeovers, competitions, etc.
what does attitude social media do
drive traffic back to website to attract more advertisers
how does online distribution help bypass traditional regulation
people can access even when being LGBT is illegal in their country
how does attitude give back to the community
Attitude Magazine Foundation - registered charity. has helped raise over £300,000 for AIDS
why does attitude have little options to share content on the website
to avoid homophobic audiences sharing. they are trying to create an online safe space for the community
how does attitude self-regulate
publish ethics policies on the website
who was the first royal to be interviewed by a gay magazine
Prince William