Key Terms Glossary Flashcards
What is an ACTION CODE?
Something that happens in the narrative that tells the audience that some action will follow.
For example, in a soap opera scene where a couple is intimate in a bedroom and the camera shows the husband’s car pulling up at the front of the house.
What does ACTIVE AUDIENCE refer to?
Audiences actively engage in selecting media products to consume and interpreting their meanings.
Define ANCHORAGE in media.
The words that accompany an image contribute to the meaning associated with that image.
What happens when the caption or voice-over of an image is changed?
The way in which the audience interprets the image may also change.
What is a CLOSED TEXT in media?
An image with an anchor where the audience is given a preferred reading.
What is an OPEN TEXT in media?
A text without an anchor, allowing the audience to interpret it as they wish.
How can a headline affect the interpretation of an image?
A positive or negative headline may change the way the same image is viewed by the reader.
What does the term APPEAL refer to in media?
The way in which products attract and interest an audience.
What is meant by ARC OF TRANSFORMATION?
The emotional changes a character goes through in the process of the narrative.
What does ASPIRATIONAL mean in terms of media texts?
Encourages the audience to want more money, up-market consumer items, and a higher social position.
How do media producers create appeal to audiences?
By encouraging them to consume the product.
What is CATEGORISATION in media?
How media producers group audiences to target their products.
Fill in the blank: The way in which audiences engage with media products is called _______.
AUDIENCE CONSUMPTION
What is the way in which audiences ‘read’ the meanings in, and make sense of, media products?
Audience interpretation
Audience interpretation refers to how viewers derive meaning from media content.
What does audience positioning refer to in media products?
The way media products place audiences in relation to a particular point of view
This can include positioning audiences with specific characters or ideologies.
How do audiences respond to media products?
By accepting the intended meanings (preferred reading)
Audience response can vary from acceptance to rejection of the media’s message.
What is audience segmentation?
Dividing the target audience due to diversity and range of programmes and channels
This makes it challenging for a single programme to attract a large audience.
What does audio in media refer to?
How sound is used to communicate meaning, including voice-over, dialogue, music, SFX, etc.
Audio plays a crucial role in enhancing the narrative and emotional impact of media.
What is an avatar in the context of gaming?
A player’s representation of themselves within a game
Avatars allow players to express themselves and interact in virtual environments.
What is a back story in narrative?
Part of a narrative which may be the experiences of a character
Back stories help in understanding character motivations and plot development.
What are binary opposites in media?
Examples of opposite values, such as good versus evil, villain versus hero
These opposites can be reflected in characters, narratives, or themes.
What is brand identity?
The association the audience makes with the brand, built up over time
Brand identity is reinforced by advertising campaigns and strategic placements.
What is a broadsheet in the context of newspapers?
A larger newspaper that publishes more serious news
An example of a broadsheet is The Daily Telegraph.
