Study guide chapter 1

Question 1

Farming

Answer 1

A form of marketing where a licensee Specializes in a particular neighborhood or type of property to increase their chances of success.

Question 2

Value of a business

Answer 2

The Value of a business is known as GOING CONCERN VALUE. (Includes Income, Tangible
and intangible Assets, Goodwill (reputation) plus and real estate property)-Also see
Chapter 17 for more details