structured interviews ( research method) Flashcards
what are structured interviews
ask the same questions under strict conditions in the same order and tone of voice in standardised questions
what are strengths of structured interviews
high response rates so data easily quantified
it gathers straight forward data which can be easily quantified
not a lot of training is needed so cheap
reliable
what are limitations of structured interview
data could be invalid so questions may not fit
inflexible which means less rapport
cant ask follow up questions
interview bias
what was young and willmotts study
structured interviewers to research the nature and importance of extended families in london
time restrictions had to be placed on the interview and a structured approach was taken to ensure high generalisability with a large sample size