focus groups ( research method) Flashcards
1
Q
what are focus groups
A
a dozen or so being interviewed at once , focus groups are a form of group interviews
2
Q
what are strengths of focus groups
A
- participants feel more comfortable being with other people which increases accuracy of answers
- inital ideas can be developed
- study groups norms and dynamic
- ideas are being passed around the group
3
Q
what are limitations of focus groups
A
some people may dominate discussions so less representative
may not keep on topic so inaccuracy of answers
peer pressure
harder to analyse
4
Q
what was paul willis study on the lads
A
interviewed 12 lads ( wc boys) about their experiences of schooling and their aspirations for the future