focus groups ( research method) Flashcards

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1
Q

what are focus groups

A

a dozen or so being interviewed at once , focus groups are a form of group interviews

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2
Q

what are strengths of focus groups

A
  • participants feel more comfortable being with other people which increases accuracy of answers
  • inital ideas can be developed
  • study groups norms and dynamic
  • ideas are being passed around the group
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3
Q

what are limitations of focus groups

A

some people may dominate discussions so less representative
may not keep on topic so inaccuracy of answers
peer pressure
harder to analyse

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4
Q

what was paul willis study on the lads

A

interviewed 12 lads ( wc boys) about their experiences of schooling and their aspirations for the future

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