streaming services and homogeneization of music consumption --> Knox & Datta, 2020

Question 1

article in a nutshell

Answer 1

concerns of homogenizing taste through pushing same content

paper suggests that streaming services expand and individualize listening behaviour

Question 2

long tail and exploring new content

Answer 2

when there is almost unlimited online shelf space

do consumers explore niche content in the long tail

Question 3

fears of homogenization of taste

Answer 3

spotifys power is to make stars via playlists and recommendation algorithms

algorithms monitors

Question 4

search costs

Answer 4

consumers are constrained by cognitive effort and opportunity of time

searching
memory retrieval
ranking many alternatives

Question 5

playlists

Answer 5

music platforms can shape the consumer search process by

choosing which content appears at the top of the screen
using technologies to learn about users’ tastes to recommend content deciding how content is curates

Question 6

do music streaming platforms make content consumption

Answer 6

homogenous - similar?

heterogenous - dissimilar?

Question 7

consumption similarity increases after spotify adoption BUT because of

Answer 7

size effect

users expand consumption set rather than switch across varieties = content effect

Question 8

controlling for size effect

Answer 8

decreases similarity in listening content

Question 9

heaver users become more

Answer 9

dissimilar than light users

Question 10

more time spent = more customized =

Answer 10

different in consumption

Question 11

practical implications for musicians and producers

Answer 11

users listening to more variety - higher chance of appearing in their consumption sets

not driven by increased consumption of superstars or hits
in contrast to the view that platforms lead to winner-take-all markets

Question 12

practical implications for advertisers

Answer 12

increased similarities - fewer opportunities to target based on consumption

Question 13

authers claim

Answer 13

overall similarity increases when users adopt spotify

similarity due to listening to more and diverse music - quantity and diversity

recommender systems individualize NOT homogeinize

Question 14

define similarity?

Answer 14

same genres, artists
or just large overlap in some areas

Question 15

what counts as diversification?

Answer 15

users are discovering entirely new genres or truly different music?

Question 16

causal confusion?

Answer 16

claim similarity is a function of library exposure
what about preferences/trends

Question 17

filter bubbles or diversification?

Answer 17

exposed only to variations of what they liked, rather than new genres/srtits/content

Question 18

algorithms reinforce popular content or listening patterns

Answer 18

maybe individualized remmomendations but is that new/diverse music?

Question 19

how much cocntrol do users have over their discover proxess or recommender systems

Answer 19

?

Question 20

heavier user

Answer 20

open to explore nre music

naturally more diverse taste

Question 21

summer hits?

Answer 21

short term dynamics? e.g. despacito

Question 22

social influence effects

Answer 22

?