platforms, promotiom, product discovery --> Aguiar & Waldfogel, 2018

Question 1

article in a nutshell - 2 points

Answer 1

digitization has vastly increased amount of new music available directly to consumers via streaming platforms

effects of spotify playlists on both promotion of songs and the discovery of music by new artists

Question 2

playlists

Answer 2

informative
increase awareness among consumers
provide utility to listeners
- total satisfaction from good

Question 3

spotify

Answer 3

prominent streaming platform
higher market share than radio in the digital era

Question 4

playlists redflag

Answer 4

concentration of power
antitrust
- influence outcome for producers
- determine product success
- record label own stakes in spotify

Question 5

spotify ownership stakes

Answer 5

spotify –> sony –> universal –> warner music

Question 6

today’s top hit playlists - add known songs

Answer 6

curated + global

Question 7

new music friday playlist - promotes discovery of new artists

Answer 7

curated + country-specific

Question 8

global top hits playlist - plays top 50 songs of previous day

Answer 8

algorithmic + global

Question 9

country specific top hit playlist

Answer 9

algorithmic + country-specific

Question 10

streams before and after add and removal events at today’s top hits playlist

Answer 10

add = spike in streams

drop = drops in streams

Question 11

trend followers and streams after inclusion on today’s top hits

Answer 11

spike in playlist inclusion

Question 12

effect of appearing in new music friday curates playlist

Answer 12

being ranked #1 generates 14 million additional streams

drops steep the lower you go

Question 13

widely known songs - key findings

Answer 13

todays top hit playlist raises streams by 19 million

algorithmic global top 50 playlist raises streams by 3 million

Question 14

discovery of knew songs - key findings

Answer 14

curated new music friday - 14 million streams

songs remain on new music friday playlist for 7 days

Question 15

labels - key findings

Answer 15

most of the benefit of global playlists accrues to us-origin major-label songs

new music friday playlists have larger representation from domestic and idenependent-label music

Question 16

music homogenization - exp 1 and exp 2

Answer 16

not sorted by popularity 20% chance listening to most popular song

sorted by popularity 50% chance listening to most popular song

Question 17

playlist fulfill the function of guiding mainstream audiences to discover new music - 3 points

Answer 17

sled-reinforcing feedback mechanism
–> more tracks added - faster chum - greater need for more tracks

reaction to songs being molded to appear on multiple playlists

playlist carpet bombing
–> acts want to get on as many playlists as possible for streams
–> releases are timed to have multiple impact points

Question 18

spotify wanting to make in-house playlists

Answer 18

does not own the product but has power
in the future –> playlists may replace album as a format

Question 19

in the future –> playlists may replace album as a format - pros

Answer 19

spotify shapes how music reaches the consumer
BUT consumer ultimately decided what gets on playlist
- spotify is watching

Question 20

in the future –> playlists may replace album as a format
- cons

Answer 20

songwriters try to find aesthetic of audiences in certain playlists