Oppenheimer & Barby --> strategic double release

Question 1

oppenheimer

Answer 1

content-driven focus
WoM and critical acclaim
intrinsic value of story, characters cinematography

Question 2

oppenheimer relies on

Answer 2

reputation –> nolan
secrecy and intrigue
- minimal details released prior

Question 3

oppenheimer release approach

Answer 3

build anticipation and curiousity
make the film an enigmatic event

Question 4

barbie

Answer 4

capitalizes on nostalgia
young, socially conscious audience
- empowered themes

Question 5

barbie specialties

Answer 5

leverages band recognition - burger king, crocs, prada
collaborates with brands
immersive expereince - life sized airbnb dreamhouse

Question 6

barbie release approach

Answer 6

focus on nurturing a vibrant online community
sense of belonging
anticipation among potential moviegoers

Question 7

barbie relied on

Answer 7

digital engagement for buzz and excitement
social media and celebrity engagement

Question 8

performance in domestic market

Answer 8

65% gross difference

oppenheimer grossed less and played in less theatres

Question 9

performance in worldwide box office

Answer 9

oppenheimer –> 89% gross increase

barbie only 26%