stratford- jake Flashcards
john……
who?
which century?
influence
John de Countances
mayor
12th century
market town
famous author
century
impact
Shakespeare
15th century
tourism
when was the first theatre built in stratford
1700’s
brewery owners name
date
employed…
flowers brewery- edward flower
1833
employed 300 people
…… family
business- size
impact
bird family
Scrapmetal- biggest in Europe 1970s
son diversified and built may bird centre
what sector has stratford always been strong in?
tertiary- trade of goods and services
market town ——-> retail outlets
transport links
impacts?
endogenous
canal- national waterways, coal in beer out
railway- great western railway- 1850s
linked straford for trade with other places
how is the railway and example of economic change
once used for freight, now used for tourism
shows the change from secondary to tertiary sector
how do the photos of Birmingham road show economic change in Stratford
type of data
source of photos
flowers brewery —> premier inn on same plot
show how land use has changed from secondary to tertiary
also an external chain business- less local
qualitative
Cambridge university
RSC redevelopment
date
cost
shows?
2010
£100 million
how tourism is a large factor for town- large investments
exogenous investment projects (2)
dates and costs
Bell court- £30 million- 2017- EU and UK architects
The gateway project- multi-million pound, open to international architects to put forward designs
Maybird effect
brought in major retail brands to Stratford
strong tertiary
Proportion of jobs advertised in SOA as service, sales and personal care
shows?
2/3
strong tertiary- based on tourism?
suggests discover Stratford is working?
trips to straford upon avon districts annually (tourists)
which assessment?
6.3 million
2013 economic impact assessment
money spent by SOA tourists
which assessment?
£300 million
2013 economic impact assessment
jobs supported by tourism in the district
6’000
average spent a month by toruists
£25 million
what proportion are overnight trips?
what does this show?
only 10%
that Stratford has limited sights- history attracts tourists but not much to keep them there?
Germain Greer right?
World class Stratford project not working?
promotion of tourism schemes (2)
aims
what they show
money invested? (1)
discover stratford- increase employment of residents, increase economic growth. By promoting stratford to get tourists in.
World class stratford project- to make stratford a “world class” destination- £3 million on riverfront gardens
% of shop owners who say tourism has benefited their business
77%
land price in town centre
impacts
x3 national average
negative impact of economic growth- hard for smaller local businesses
% comparison shoops
87%
clone town score
1993 —> 2017
shows
24 —>12
more of a clone town
Germain Greer right? “mass produced sandwiches and vile coffee” “emptiness”
traffic congestion on Birmingham road
indicates?
as bad as london in rush hour
quality of life decreased due to economic growth?
