coca cola

Question 1

leader in soft drinks since when

Answer 1

1892

Question 2

% of softdrinks owned by coca cola

Answer 2

25%

Question 3

how many countries does coca cola NOT operate in

Answer 3

2

Question 4

% of the population that recognise the logo

Answer 4

94%

Question 5

headqurters’ location

Answer 5

Atlanta

Question 6

global operating revenue

Answer 6

$46 billion

Question 7

how many emplyees

Answer 7

60 000

Question 8

consumption per year

world average:

mexico:

india:

Answer 8

92 servings

728 servings (TOP)

12 servings (LOWEST)

Question 9

one brand

why

Answer 9

make choice easier and simpiler

share equity of coke

commitment to customers

revive flagging sales in europe - down 7% to $1.3billion

cheaper to market

Question 10

one brand

coca cola system goal is to achieve more than 50% of sales from lower/no calorie cola by

Answer 10

2020

Question 11

one brand

company inspiration

Answer 11

disney

to stay true to brand values

Question 12

advertising

TV

Answer 12

give glimpse into experiences people have when drinking coke

increase sales as customers want these experiences

Question 13

advertising

song

Answer 13

by Sewell

inspired by sounds of coca cola

recognise song, recognise brand

Question 14

advertising

social media

Answer 14

GIFS #taste the feeling

boost shareability and advertisement

Question 15

positive social impacts

Answer 15

Training programmes - global commitment to empowerment of 5 million female entrepreneurs by 2020

Award grants to companies who support social and environmental sustainability developments

$5million spent on obesity programmes

Question 16

positive economic impacts

Answer 16

Employment opportunities in a range of industries

Investment in new market to drive economic growth - $2 billion in India since 2011

Investments in new plants
Franchise operation - local bottlers profit from sale supports local economy

Question 17

positive environmental impacts

Answer 17

Fund watershed protection - to replenish the water used

Question 18

negative social impacts

Answer 18

Workers encouraged to leave unions
Long hours for little pay

Harsh working conditions

Question 19

negative economic impacts

Answer 19

Majority of profits go to shareholders in USA

Top-down decision making - decisions made in atlanta

Question 20

negative environmental impacts

Answer 20

Pesticide residue in some products

Exhaustion of local water supplies - coca cola use more water than 25% of the population

Water pollution - Kerala, S India