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human geog case studies > coca cola > Flashcards

coca cola Flashcards

1
Q

leader in soft drinks since when

A

1892

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2
Q

% of softdrinks owned by coca cola

A

25%

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3
Q

how many countries does coca cola NOT operate in

A

2

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4
Q

% of the population that recognise the logo

A

94%

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5
Q

headqurters’ location

A

Atlanta

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6
Q

global operating revenue

A

$46 billion

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7
Q

how many emplyees

A

60 000

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8
Q

consumption per year

world average:

mexico:

india:

A

92 servings

728 servings (TOP)

12 servings (LOWEST)

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9
Q

one brand

why

A

make choice easier and simpiler

share equity of coke

commitment to customers

revive flagging sales in europe - down 7% to $1.3billion

cheaper to market

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10
Q

one brand

coca cola system goal is to achieve more than 50% of sales from lower/no calorie cola by

A

2020

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11
Q

one brand

company inspiration

A

disney

to stay true to brand values

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12
Q

advertising

TV

A

give glimpse into experiences people have when drinking coke

increase sales as customers want these experiences

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13
Q

advertising

song

A

by Sewell

inspired by sounds of coca cola

recognise song, recognise brand

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14
Q

advertising

social media

A

GIFS #taste the feeling

boost shareability and advertisement

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15
Q

positive social impacts

A

Training programmes - global commitment to empowerment of 5 million female entrepreneurs by 2020

Award grants to companies who support social and environmental sustainability developments

$5million spent on obesity programmes

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16
Q

positive economic impacts

A

Employment opportunities in a range of industries

Investment in new market to drive economic growth - $2 billion in India since 2011

Investments in new plants
Franchise operation - local bottlers profit from sale supports local economy

17
Q

positive environmental impacts

A

Fund watershed protection - to replenish the water used

18
Q

negative social impacts

A

Workers encouraged to leave unions
Long hours for little pay

Harsh working conditions

19
Q

negative economic impacts

A

Majority of profits go to shareholders in USA

Top-down decision making - decisions made in atlanta

20
Q

negative environmental impacts

A

Pesticide residue in some products

Exhaustion of local water supplies - coca cola use more water than 25% of the population

Water pollution - Kerala, S India

human geog case studies (30 decks)

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