Strategy Management Flashcards
what is strategy
large scale action plan that sets the direction for an organization
what is strategic management
process that involve managers from all parts of organization in the formulation and implementation of strategies and strategic goals
why strategic management is important
- provide direction and momentum
- encourage new ideas
- develop a sutainable competitive advantage
what are the four areas that organization must stay ahead
- being responsive to customer
- innovation
- quality
- efficiency
how do you use technology to gain a sustainable competitive advantage for construction industry
- mobile technology
- drones
- BIM building information monitoring
- virtual reality and wearables
- 3D printing
- artificial intelligence
what is an effective strategy
strategic positioning
- attempts to achieve sustainable competitive advantage by preserving what is distinctive about the company
- “performing different activities from rivals,or performing similare activities in different ways”
what are the three principles of effective strategy
- strategy is the creation of a unique and valuable position 2.strategy requires straight offs in competing 3. strategy involve creating a fit among activities
what are the strategic management process
establish the mission and Division establish the grand strategy with environmental scanning formula that strategic plans carry out the strategic plans maintain strategic control revised actions if necessary based on feedback
what are the three common grand strategies
growth strategy
stability
defensive
what is growth strategy
involve expansion
what is stability
involve little or no significant change
what are the two lesson of successful manager
- In era of management fads, strategic planning is still tops
- Managers must be willing to make large,painful decisions to suddenly alter strategy
what is business plan
a document that outline a proposed firm’s goals , the strategy for achieving them and the standards in measuring success
what can strategic learning help
can help people focus on the most critical problems, choices,and opportunities
what can a poor plan send an organization to
to wrong direction
what do bad planning usually results from
faulty assumptions about future,poor assessment of an organisation’s capabilities
ineffective group dynamics,and information overload
what is strategy innovation
h
what is strategic positioning
attempt to achieve sustainable competitive advantage by preserving what is distinctive about a company
strategic position emerges from three sources what are they
- few needs , many customers ,eg. provides only lubricants, but for all
- Broad needs, few customer
eg. channel luxury brand ,for wealthy people only - broad needs,many customer
eg. rice
the strategic management workforce small as well as large firms
yes, if the company is in a very competitive industry
what are the characteristics of a good mission statement
states the organization’s purpose and reason of being
what is defensive strategy
- involves reduction of the organization’s effort
- retrenchment
what is strategy formulation
process of choosing different strategies and alterig them to best fit the organzation’s need