Planning Flashcards
what are the purpose of planning
help deal with uncertainty,both for the organization and for individual career
what are the three different possible career paths
linear ,steady spiral
what is planning?
coping with uncertainty by formulating future courses of action to achieve specified results.
-setting goals and deciding how to achieve them.
what does planning and strategic management do
establish the organizations mission and vision formula the grand strategy formulate the strategic plans then the tactical and operational plans implement the strategic plans control the strategy
planning requires us to what
planning requires you to set aside the time to do it you may have to make some decisions without a lot of time to plan
how does planning helps us
helps you check on your progress helps you coordinate activities helps you think ahead helps you cope with uncertainty
what are a social media crisis management plan all marketers can follow
separate logic from emotion address the issue directly screenshot everything add negative keyword filters archived images on Instagram
what are the four basic strategic types
prospectors reactors analyzers and defenders
what are defenders experts at
experts at producing and selling narrowly defined products or services
defenders tend not to stick what
they tend not to seek opportunities outside their present market
what are prospectors focus on
focus on developing new products and in seeking out new markets rather than waiting for things to happen
what is linear careers
move up the organization in a series of jobs
what is declining career
in which a person reaches a certain level and then after a time begins descending back to the lower levels
what is the steady state career
comfortable with a certain occupation and you stay with it
what is the spiral career
holding different jobs that build on one another
what are the three types of uncertainty
state
effect
response
what process that involves managers from all parts of organizations
strategic management
a company described as aggressive is often what organization
prospector organization
reactor is opposite to what
passive and reactive
who introduced the adaptive cycle
Miles and Snow
who are analyzers
let other organizations take the risk of product development and marketing then imitate or perhaps lightly improve what seems to work best
who are reactors
make adjustments only when finally forced to by environmental pressures
what are the three kinds of business problem
entrepreneurial
engineering
administrative
what are the process of making plans
mission statement vision statement strategic planning tactical planning operational planning
planning consists of translating what
an organisation’s mission into objectives
what is organizations purpose express as?and what it becomes express as?
purpose-mission statement
becomes-vision statement
question ‘what is our reason for being’ is for what statement
mission
question ‘what do we want to become’ for what statement
vision
what is mission
expresses the purpose of the organization
what is vision
long term goals describing “what” an organisation wants to become
clear sense of the future and the actions needed to get there
what are the three types of planning for three levels of management
strategic planning-top manager
tactical planning-middle manager
operational planning- first line manager
strategic planning is determined by who
top manager
technical planning is determined by who
middle managers
operational planning is determined by who
first line managers