Strategic Planning

Question 1

What is the difference between Mission Statement and goals?

Answer 1

Mission statement defines the purpose of the organization, and goals are broad and general.

Question 2

What are 3 of the Nine Essential Elements of a Meeting?

Answer 2

Most important are Destination, Venue, and Sleeping Accomodations

Question 3

What is the first step in developing an Evaluation Plan?

Answer 3

How is Success Defined?

Question 4

Most important element of Needs Assessment?

Answer 4

Determining Stakeholder Challenges

Question 5

What is a DMC?

Answer 5

Destination Management Company. Independent, typically tied to a destination. For-profit?

Question 6

What is a PCO?

Answer 6

Professional Congress Organizer. Independent, may be tied to destination or be global.

Question 7

What is a DMO?

Answer 7

Destination Marketing Organization. Not for profit association or government office tied to a destination.

Question 8

Nine Essential Elements of a Meeting?

Answer 8

Destination, Venue, Sleeping Accomodations, plus: food and beverage, technology, transportation, registration, housing, and other suppliers (decorators, speakers, security firms, etc).

Question 9

Three Elements of Strategic planning?

Answer 9

Discovery, Analysis, and Planning

Question 10

Discovery in Strategic planning is?

Answer 10

Knowing the Organization, such as purpose, goals, and business environment

Question 11

Analysis in Strategic planning is?

Answer 11

Types of events held previously, results, amount of internal resources, direct/indirect costs, number/quality/suitability of suppliers, partners, and alliances.

Question 12

Planning in Strategic planning is?

Answer 12

Implementation Plan, Sales/marketing/communications plan, financial plan, and success measures

Question 13

SMM is?

Answer 13

Strategic Meeting Management, an ongoing activity to ensure that the end product maximizes resources and supports organizational strategies.

Question 14

Strategic Meeting Management includes?

Answer 14

Business Planning & Strategy, Organization & Execution, and Trust & Transparency.

Question 15

What is the Mission Statement?

Answer 15

Defines the purpose of the organization. Generally remains unchanged over time.

Question 16

Goals?

Answer 16

Broad and General. They are expected to be achieved over a long term horizon. Goals are used to achieve the Mission.

Question 17

Objectives?

Answer 17

Objectives are specific and narrow and used to achieve a goal. Objectives tie directly to evaluation measures.

Question 18

SMART stands for?

Answer 18

Specific, Measurable, Attainable, Relevant, Time-Based (Ethical and Recorded added for SMARTER)

Question 19

S in SMART?

Answer 19

Specific- should call out actions, results, behaviors that are to be achieved

Question 20

M in SMART?

Answer 20

Measurable- what element of the objective is to be measured and how

Question 21

A in SMART?

Answer 21

Attainable- challenging goals yet realistic and within reach

Question 22

R in SMART?

Answer 22

Relevant- Focused on what matters to the organization and participants

Question 23

T in SMART?

Answer 23

Time-based- Achievable by a certain time

Question 24

A-B-C-D model stands for?

Answer 24

A- Audience (who are the learners, B- Behavior (what should the participants be able to do, C-Conditions (How will learners demonstrate mastery, D- Degree of Mastery (How much will be accomplished)

Question 25

What are Internal Factors?

Answer 25

History, financial feasibility, role of the event in organizations finances and overall strategy, availability of human resources, commitment, marketing and brand recognition

Question 26

What are External Factors?

Answer 26

Audience, Industry, Economic Context, Legislation or Regulatory requirements, economic and social impacts on hosting communities, risks (internal and external)

Question 27

Needs Assessment is made up of?

Answer 27

The meeting history, stakeholder requirements, objectives, and outcomes, Gap Analysis (project management tool to determine what needs to be accomplished to meet outcomes), and Target Audience Profile

Question 28

What is Gap Analysis?

Answer 28

Project Management tool to determine what needs to be accomplished to meet outcomes

Question 29

What are Key Performance Indicators (KPIs)?

Answer 29

Financial (budget vs. actual), Motivation (staff satisfaction scores), Registration (numbers are pre-determined mile stone dates), Sustainability, Education (post event surveys), Planning (meeting milestone dates in Critical Path), Marketing (social media statistics, website), Exhibitors (number of quality leads), and Evaluation (feedback to event survey)

Question 30

What is a Sustainable event?

Answer 30

Sustainable or "green" events help reduce the impact of events on the environment and can improve the financial outcome for organizations

Question 31

9 categories for Sustainability/Social Responsibility requirements?

Answer 31

Audiovisual, Accommodations, Communications, Destinations, Exhibits, Food & Beverage, Meeting Venue, Onsite Office, and Transportation

Question 32

Business Continuity means?

Answer 32

The ability of an organization to continue to operate during and after an emergency, crisis or disaster

Question 33

Four steps of Business Continuity?

Answer 33

1. Develop Evaluation Plan, 2 Measure Return on Investment, 3 Evaluate and Audit Meeting or event, 4 Evaluate effectiveness of risk management plan

Question 34

Survey is?

Answer 34

Most popular evaluation option; can be done on-site, through mail, fax, phone, online; easy to prepare and distribute, inexpensive

Question 35

Questionnaire is?

Answer 35

Typically done in person or by phone; gives the person opportunity

Question 36

What is ROI?

Answer 36

Return on Investment= Net Monetary Benefits/ Meeting Costs X100

Question 37

What are the Six Data Types measured in Phillips ROI Methodology?

Answer 37

Inputs/Indicatiors (# of attendees, costs, basics), Reaction and Perceived Value, Learning (Measurement of what attendees learned), Application and Implementation (How attendees apply what they learned), Impact and Consequences (Changes to the business such as productivity, revenue, or employee engagement), and Intangibles (Benefits that cannot be converted to monetary values such as leadership skills)

Question 38

Risk Management Plan should include possibilities for?

Answer 38

Accidents or illness, natural disasters, civil unrest, and inability for attendees, speakers or entertainers to travel to meeting, and other risks specific to organization