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Certified Meeting Professional > Strategic Planning > Flashcards

Strategic Planning Flashcards

1
Q

What is the difference between Mission Statement and goals?

A

Mission statement defines the purpose of the organization, and goals are broad and general.

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2
Q

What are 3 of the Nine Essential Elements of a Meeting?

A

Most important are Destination, Venue, and Sleeping Accomodations

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3
Q

What is the first step in developing an Evaluation Plan?

A

How is Success Defined?

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4
Q

Most important element of Needs Assessment?

A

Determining Stakeholder Challenges

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5
Q

What is a DMC?

A

Destination Management Company. Independent, typically tied to a destination. For-profit?

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6
Q

What is a PCO?

A

Professional Congress Organizer. Independent, may be tied to destination or be global.

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7
Q

What is a DMO?

A

Destination Marketing Organization. Not for profit association or government office tied to a destination.

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8
Q

Nine Essential Elements of a Meeting?

A

Destination, Venue, Sleeping Accomodations, plus: food and beverage, technology, transportation, registration, housing, and other suppliers (decorators, speakers, security firms, etc).

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9
Q

Three Elements of Strategic planning?

A

Discovery, Analysis, and Planning

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10
Q

Discovery in Strategic planning is?

A

Knowing the Organization, such as purpose, goals, and business environment

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11
Q

Analysis in Strategic planning is?

A

Types of events held previously, results, amount of internal resources, direct/indirect costs, number/quality/suitability of suppliers, partners, and alliances.

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12
Q

Planning in Strategic planning is?

A

Implementation Plan, Sales/marketing/communications plan, financial plan, and success measures

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13
Q

SMM is?

A

Strategic Meeting Management, an ongoing activity to ensure that the end product maximizes resources and supports organizational strategies.

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14
Q

Strategic Meeting Management includes?

A

Business Planning & Strategy, Organization & Execution, and Trust & Transparency.

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15
Q

What is the Mission Statement?

A

Defines the purpose of the organization. Generally remains unchanged over time.

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16
Q

Goals?

A

Broad and General. They are expected to be achieved over a long term horizon. Goals are used to achieve the Mission.

17
Q

Objectives?

A

Objectives are specific and narrow and used to achieve a goal. Objectives tie directly to evaluation measures.

18
Q

SMART stands for?

A

Specific, Measurable, Attainable, Relevant, Time-Based (Ethical and Recorded added for SMARTER)

19
Q

S in SMART?

A

Specific- should call out actions, results, behaviors that are to be achieved

20
Q

M in SMART?

A

Measurable- what element of the objective is to be measured and how

21
Q

A in SMART?

A

Attainable- challenging goals yet realistic and within reach

22
Q

R in SMART?

A

Relevant- Focused on what matters to the organization and participants

23
Q

T in SMART?

A

Time-based- Achievable by a certain time

24
Q

A-B-C-D model stands for?

A

A- Audience (who are the learners, B- Behavior (what should the participants be able to do, C-Conditions (How will learners demonstrate mastery, D- Degree of Mastery (How much will be accomplished)

25
Q

What are Internal Factors?

A

History, financial feasibility, role of the event in organizations finances and overall strategy, availability of human resources, commitment, marketing and brand recognition

26
Q

What are External Factors?

A

Audience, Industry, Economic Context, Legislation or Regulatory requirements, economic and social impacts on hosting communities, risks (internal and external)

27
Q

Needs Assessment is made up of?

A

The meeting history, stakeholder requirements, objectives, and outcomes, Gap Analysis (project management tool to determine what needs to be accomplished to meet outcomes), and Target Audience Profile

28
Q

What is Gap Analysis?

A

Project Management tool to determine what needs to be accomplished to meet outcomes

29
Q

What are Key Performance Indicators (KPIs)?

A

Financial (budget vs. actual), Motivation (staff satisfaction scores), Registration (numbers are pre-determined mile stone dates), Sustainability, Education (post event surveys), Planning (meeting milestone dates in Critical Path), Marketing (social media statistics, website), Exhibitors (number of quality leads), and Evaluation (feedback to event survey)

30
Q

What is a Sustainable event?

A

Sustainable or “green” events help reduce the impact of events on the environment and can improve the financial outcome for organizations

31
Q

9 categories for Sustainability/Social Responsibility requirements?

A

Audiovisual, Accommodations, Communications, Destinations, Exhibits, Food & Beverage, Meeting Venue, Onsite Office, and Transportation

32
Q

Business Continuity means?

A

The ability of an organization to continue to operate during and after an emergency, crisis or disaster

33
Q

Four steps of Business Continuity?

A
  1. Develop Evaluation Plan, 2 Measure Return on Investment, 3 Evaluate and Audit Meeting or event, 4 Evaluate effectiveness of risk management plan
34
Q

Survey is?

A

Most popular evaluation option; can be done on-site, through mail, fax, phone, online; easy to prepare and distribute, inexpensive

35
Q

Questionnaire is?

A

Typically done in person or by phone; gives the person opportunity

36
Q

What is ROI?

A

Return on Investment= Net Monetary Benefits/ Meeting Costs X100

37
Q

What are the Six Data Types measured in Phillips ROI Methodology?

A

Inputs/Indicatiors (# of attendees, costs, basics), Reaction and Perceived Value, Learning (Measurement of what attendees learned), Application and Implementation (How attendees apply what they learned), Impact and Consequences (Changes to the business such as productivity, revenue, or employee engagement), and Intangibles (Benefits that cannot be converted to monetary values such as leadership skills)

38
Q

Risk Management Plan should include possibilities for?

A

Accidents or illness, natural disasters, civil unrest, and inability for attendees, speakers or entertainers to travel to meeting, and other risks specific to organization

Certified Meeting Professional (10 decks)

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