Glossary Terms Flashcards
1
Q
Altruistic Activators are?
A
1 of 4 categories of influencers. They are proactive ambassadors and trusted resources.
2
Q
Connected Catalysts are?
A
1 of 4 categories of influencers. They have massive exposure and cause immediate action.
3
Q
Everyday Advocates are?
A
1 of 4 categories of influencers. They give sincere endorsement, and are existing fans.
4
Q
Passionate Publishers are?
A
1 of 4 categories of influencers. They create “buzz” and are third-party endorsement
5
Q
What is a Mission Statement?
A
Mission Statement defines the purpose of the organization.
6
Q
What are goals?
A
Goals are broad and general
7
Q
RFP stands for?
A
Request for Proposal
