Strategic Planning Flashcards
Strategic planning
Procedures organizations use in making decisions about long-term goals and strategies
The three planning levels
Strategic (Top)
Tactical (Middle)
Operational (Frontline)
Correspond with the three major management levels.
General decision making stages
(1) Identifying and diagnosing the problem
(2) Generating alternative solutions
(3) Evaluating alternatives
(4) Making the choice
(5) Implementing
(6) Evaluating
Strategic Management
The process of setting goals, procecures, and objectives in order to make a company more competitive
Steps for strategic management
(1) Establish the mission, vision, and goals
(2) Analysis of internal strength and weaknesses and then external opportunities and threats
(3) strategy formulation
(4) Implementation
(5) Control
Mission
An explanation of the basic purpose
Vision
The future, where the organization is headed
Business strategies
Low-cost
Differentiation
Low cost
Strategy focuses on a standardized product, its goal is to be a low price leader
Differentiation
Strategy focuses on a more customized product that competitors are unable or unwilling to match, its goal is to be unique
Core competencies
Unique combination of skills, knowledge, and resources than an organization possess. It gives them an edge over the competition
Benchmarking
Trying to determine what are the best practices in the industry
Value chain
Value chain is the sequence of activities that flow from raw materials to the delivery of goods or service
Value chain activities
-Research and development focus on innovation and new products
-Inbound logistics revecive and store raw materials and distribute them to operations
-Operations transform raw materials into final products
-Outbound logistics warehouse the product and handle its distribution
- Marketing and sales identify customer requirements and get customers to purchase the product
- Service offers customer support
The competitive environment - Porter’s 5 forces
1- Rival firms - these are current firms in an industry
2- New entrants - new competitors
3- Customers - can decide where to spend their money
4- Substitutes/ complements - customers can use alternative and complementary products
5-Suppliers - can affect firms in many ways such as in switching costs