Entrepreneurial Perspective Flashcards
Entrepreneurship
The pursuit of lucrative opportunities by enterprising individuals that fulfills needs and wants in the marketplace
Discovering, evaluating, and capitalizing on opportunities to create new and future goods and services.
The entrepreneurial process
A great product, a viable market, and good timing are essential ingredients in any recipe for success.
A business plan
An essential formal planning step that focuses on and describes all the elements involved in the starting entire venture.
A franchise
Is an entrepreneurial alliance between a franchisor (inovator) and a franchisee (manages a new store)
Social entrepreneurship
Leverages resources to address social problems
What does it take?
-Commitment and determination
-Leadership
-Opportunity obsession
-Tolerance of risk, ambiguity, and uncertainty
-Creativity, self-reliance, and ability to adapt
-Motivation to excel
Entrepreneurship vs. Intrapreneurship
Entrepreneurship establishes a new organization without the benefit of corporate sponsorship
Intrapreneurship creates new ventures inside of larger companies
Skunkworks (intrapreneurship)
A product team is designated to produce a new innovative product
Bootlegging
Is the name given to more informal work on projects of employees own choosing and initiative
Entrepreneurial orientation
A tendency of an organization to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods and services.