Entrepreneurial Perspective Flashcards

1
Q

Entrepreneurship

A

The pursuit of lucrative opportunities by enterprising individuals that fulfills needs and wants in the marketplace

Discovering, evaluating, and capitalizing on opportunities to create new and future goods and services.

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2
Q

The entrepreneurial process

A

A great product, a viable market, and good timing are essential ingredients in any recipe for success.

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3
Q

A business plan

A

An essential formal planning step that focuses on and describes all the elements involved in the starting entire venture.

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4
Q

A franchise

A

Is an entrepreneurial alliance between a franchisor (inovator) and a franchisee (manages a new store)

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5
Q

Social entrepreneurship

A

Leverages resources to address social problems

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6
Q

What does it take?

A

-Commitment and determination
-Leadership
-Opportunity obsession
-Tolerance of risk, ambiguity, and uncertainty
-Creativity, self-reliance, and ability to adapt
-Motivation to excel

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7
Q

Entrepreneurship vs. Intrapreneurship

A

Entrepreneurship establishes a new organization without the benefit of corporate sponsorship
Intrapreneurship creates new ventures inside of larger companies

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8
Q

Skunkworks (intrapreneurship)

A

A product team is designated to produce a new innovative product

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9
Q

Bootlegging

A

Is the name given to more informal work on projects of employees own choosing and initiative

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10
Q

Entrepreneurial orientation

A

A tendency of an organization to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods and services.

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