STRATEGIC MISSION Flashcards
What are the characteristics of strategic mission?
- Purpose-driven
- Focus on the given
- Concise and clear
- Stakeholders oriented
- Inspirational
What are the components of strategic mission?
- Core purpose
- Target Audience
- Value Proposition
- Scope of Activities
- Cultural Values
What are the benefits of strategic mission?
- Alignment
- Decision Making
- Motivation
- Brand Identity
How to develop a strategic mission?
- Assess core values
- Understand stakeholders
- Clarify the purpose
- Define the scope
- Make it actionable
It articulates the organization core, purpose, values, and approach in achieving goals; the guiding frameworks define organization does.
Strategic Mission
It is a statement that articulates an organization’s core purpose, values, and approach to achieving its goals. It serves as a guiding framework that defines what the organization does,
Strategic mission
It is a statement that articulates an organization’s core purpose, values, and approach to achieving its goals. It serves as a guiding framework that defines what the organization does,
Strategic mission
It explains why the organization exists and its role in the market or society
Purpose-driven
It reflects the current objectives and activities of the organization
Focused on the present
It is easy to understand and communicate across all levels of the organization
Clear and concise
It addresses the needs of customers, employees, investors, and the community
Stakeholders-oriented
It motivates employees and stakeholders by highlighting the organization’s impact
Inspirational
The fundamental reason for the organization’s existence.
Core-purpose
The primary stakeholders or beneficiaries (e.g.. customers, communities)
Target Audience
The unique benefits or value the organization delivers
Value proposition
The industries, markets, or operations the organization focuses on.
Scope of activities
The principles and beliefs that guide decision-making and behavior
Cultural values
It ensures all efforts are directed toward a shared purpose
Alignment
It provides a basis for prioritizing initiatives and allocating
Decision making
It inspires employees and stakeholders to contribute meaningfully
Motivation
Enhances the organization’s image and reputation in the market.
Brand Identity
It identify the organization’s guiding principles and ethical commitments.
Assess core values
Define the needs and expectations of customers, employees, and partners
Understand stakeholders
Pinpoint the organization’s unique role in its industry or society.
Clarify the purpose
Specify the markets, products, or services the organization focuses on.
Define the scope
Use actionable language that reflects how the mission will be achieved.
Make it actionable
