MIDTERM:PPT.2 - Internal Operation Flashcards
It focuses on assessing the resources, capabilities, processes, and overall structure that enable the company to execute its business strategy effectively
Internal operation analysis
It outlines how tasks, responsibilities, and authority are distributed within a firm. It affects communication, decision-making, and overall performance
Organizational structure
It refers to assets, such as human resources, financial capital, technology, and physical assets.
Resources
It refer to the firm’s ability to use these resources effectively to achieve competitive advantages.
Capabilities
these are unique capabilities that give a firm an edge over competitors. These competencies are built on valuable, rare, and difficult-to-imitate resources and processes
Core competencies
It refers to the full range of activities that a firm performs to bring a product or service from conception to delivery and beyond.
Value chain
It helps identify which activities add value to the product and which ones may be candidates for cost reduction or improvement.
Value chain analysis
It refers to the way the firm designs, manages, and executes its day-to-day operations to deliver products or services efficiently.
internal processes and workflow
It influences how employees engage with each other, customers, and the business strategy.
Corporate culture
It sets the tone for culture and operational direction.
Leadership
It is a strategic planning tool that assesses a firm’s internal environment (strengths and weaknesses) and its external environment (opportunities and threats
SWOT analysis
It refers to the perceived benefits that customers receive from a product or service in relation to the cost they incur
Customer value
It refers to how a product or service makes a customer feel.
Emotional value
It is a fundamental element of customer value
Trust
It relates to how a product enhances a customer’s social identity
Social value
Process of creating customer value?
- Understanding customer needs and preferences
- Product and service quality
- Competitive pricing
- Customer experience (F
- Convenience and accessibility
- Building trust and credibility
- Emotional and social value
- Post-purchase and value relationship management
It is a foundational element of customer value
Trust
It is a significant driver of customer value
Convenience
It is one of the most direct ways to create value for customers. The
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