STRATEGIC INTENT Flashcards
It refers to the focused and aspirational commitment that challenges its current capabilities and position.
Strategic Intent
What is the purpose of strategic intent?
- Direction
- Motivation
- Resource Allocation
- Competitive edge
Characteristics of strategic intent.
- Ambitious
- Focus
- Action-oriented
- Time-bound
- Transformational
Importance of strategic intent
- Focus on competitiveness
- Drives innovation
- Sustain motivation
- Challenge the status quo
Importance of strategic intent
- Focus on competitiveness
- Drives innovation
- Sustain motivation
- Challenge the status quo
It rovides a clear focus on a specific goal or competitive milestone.
Direction
Inspires employees and stakeholders to strive for excellence
Motivation
Guides how resources, efforts, and innovation are prioritized
Resource allocation
It rives the organization to outperform competitors and redefine markets.
Competitive edge
Sets a challenging but attainable long-term goal.
Ambitious
Targets a specific objective, such as market leadership or innovation.
Focus
Provides a framework for strategic decisions and operational plans.
Action-oriented
May be tied to a specific timeframe for achieving the goal
Time-bound
May be tied to a specific timeframe for achieving the goal
Time-bound
Encourages the organization to think beyond its current capabilities and innovate.
Transformational
Encourages the organization to outpace competitors.
Focus on competitiveness
Inspires breakthrough thinking and transformational initiatives.
Drives innovation
Acts as a rallying point for employees, fostering unity and determination
Sustains motivation
Encourages the organization to move beyond its comfort zone.
Challenge the status quo
It is a powerful tool for organizations aiming to achieve ambitious goals and gain a competitive edge.
Strategic intent
