storytelling Flashcards
1
Q
what is storytelling
A
- process of using fact and narrative to communicate
- telling stories in order to engage an audience
- a teller conveys a message, truth, information and wisdom to an audience
- a narrative technique
2
Q
digital storytelling
A
- complex
- narrative technique using multimedia tools
- conveying a message through various digital channels
3
Q
data storytelling
A
- narrative technique to simplify complex data information into a story
- using interactive data to engage with your audience
4
Q
how to tell good stories: relevance
A
- in terms of geography, emotions, interests, etc.
- prove it (anecdote /+ statistics)
5
Q
how to tell good stories: context
A
- what background?
- what new entry points so reader feels that he has a stake in the story?
6
Q
how to tell good stories: detail
A
- small but revealing details
- observation is key
7
Q
how to tell good stories: have strong central character
A
- how to make the character come alive
- give more details
- probe during interviews
8
Q
how to tell good stories: capture emotions
A
- create a relevance of shared feelings between a character and the reader
- balance between emotion and information
9
Q
how to tell good stories: explore tensions
A
- between people, inner tensions and different POVs
10
Q
how to tell good stories: connect to deeper themes
A
- connect to readers on a fundamental level
- why do things happen the way they do
11
Q
how to tell good stories: surprise the reader
A
- provide unknown and unexpected information
- plan and place them strategically
12
Q
how to tell good stories: empower the reader
A
- audience as active decision-makers
- give people the information they need to make better decisions
- anticipate how the information might be used and what questions the reader might have
13
Q
where to get ideas
A
- everywhere
- start from within
- continue with your environment
- events and dates
- look at other feature publications also targeting Singaporean adults
14
Q
practical tips
A
- know your audience
- keep in mind readers’ attention
- add multimedia components
- add interactive elements
- active voice
