culture and identity Flashcards
what is culture
- the ongoing negotiation of learned and patterned beliefs, attitudes, values and behaviour
- negotiation: it is fluid, rules stay and change based on the types of people
- learned and patterned e.g. Korean kids bowing out of respect
levels that cultures exist at
- from macro to micro
cultural institutions, standpoints, speech communities
cultural institutions
culture defined by nationality, religion or ethnic heritage
- expansive -> difficult to escape
- but you can choose to immerse in a different culture and change your nationality
- macro
standpoints
culture defined by shared life experiences
- a shared position from which people see the world based on their society
- can be created based on people’s age / economic class by access to education / jobs
- micro macro
speech communities
developed among people with regular contact with each other and have shared norms and values
- similar ways of interpreting and using symbols
- arises when people live, study or work together -> shared experiences, norms and communication practices
- can be considered subcultures
- develop when people communicate with each other directly
how cultures form and change
selectivity
- cultures are distinct because cultural groups have selected different behaviours, beliefs and practices as meaningful
shared with new members
- “socialisation”: the process by which newcomers come to understand a culture’s assumptions and guidelines
changes over time
- ways of thinking, feeling, behaving that define a culture evolve overtime
- “invention”: development of new cultural practices (e.g. revolution, experience like covid)
- “diffusion”: when a society adopts the cultural practices of another group
classifying culture: power distance index
high
- acceptance of a hierarchical order in which everybody has a place and which needs no further justification
low
- people strive to equalise the distribution of power and demand justification for inequalities of power
classifying culture: individualism vs collectivism
individualism
- a preference for a loosely-knit social framework
collectivism
- tightly-knit framework in society
classifying culture: masculinity versus femininity
masculinity
- preference in society for achievement, heroism, assertiveness and material rewards for success
femininity
- stands for a preference for cooperation, modesty, caring for the weak and quality of life
classifying culture: uncertainty avoidance index
high
- maintains rigid codes of belief and behaviour and are intolerant of unorthodox behaviour and ideas
low
- societies maintain a more relaxed attitude in which practice counts more than principles
classifying culture: long term orientation versus short term normative orientation
high
- pragmatic approach, they encourage thrift and efforts in modern education as a way to prepare for the future
low
- societies prefer to maintain time-honoured traditions and norms while viewing societal change with suspicion
culture shapes communication
speech code
- culturally grounded system of symbols, rules for interpretation and assumptions that people create to accomplish communication
- created through social interaction and within particular situations, their meanings are both complicated and flexible
- “Communication as a local practice instilled with and guided by the cultural particularities of a given speech community.”
communication reflects culture
messages people create reveal their culture → acts of communications reflect a cultural group’s way of thinking, assumptions about human relationships and strategies for living
boundary marker
- messages that indicate when an action is inappropriate or off-limits within the cultural group
myths
- sacred stories about heroes or villains that embed cultural themes
rituals
- carefully scripted performances that mark culturally significant events
intercultural communication
occurs when interaction is guided by the participants’ memberships in different social groups, rather than their unique qualities as individuals → changing the way you communicate based on your knowledge or stereotypes about a partner’s cultural group
communication accommodation theory
describes how cultural group memberships influence interpersonal interactions
- characteristics of the participants’ speech can become more similar to each other ⇒
reflect a desire to increase connection, signal willingness to bridge cultural gap - characteristics of the participants’ speech can become more distinct to each other ⇒
reflects a desire to decrease connection