Stereotypes 2 Flashcards
What are two reasons why people stereotype?
1) Energy saving device
2) Simplifies information processing/eases cognitive load
What is a moderator?
A variable that affects the strength/direction of a relationship
What are the two processes outlined in Devines Dual-Process Theory?
1) Automatic Processes
2) Controlled Processes
What was the core objective of Devine’s study?
To determine whether stereotype activation occurs automatically
What are automatic processes (Devine)?
ST’s learnt in early childhood before personal beliefs
More frequently activated for LONGER than PBs
Activation becomes automatic
What are controlled processes (Devine)?
If people have the COGNITIVE RESOURCES, they can inhibit the stereotype and their PBs can override automatic activation
What was concluded from Devine’s study?
Everybody activates stereotypes, regardless of prejudice level
What theory did Devine posit?
Dual Process theory
What is the system justification theory?
People want to believe social systems are FAIR and LEGITIMATE
Once stereotypes are established, they tend to ______
Persevere
If individuals address members of a group that already has strong stereotypes, what kind of questions are likely to be asked, and why?
LEADING questions
To confirm the ST
How are ST’s formed?
1) Socialisation
2) Exposure/interpretation (bias)
3) Less contact with outgroups
How might socialisation lead to ST formation?
Family
Peers
Media portrayal
How might limited contact with outgroups lead to ST formation?
Superficial quality of interaction
Prevents us from really learning about them
How are stereotypes MAINTAINED?
1) Self-fulfilling prophecy
2) Stereo-type confirming info is better remembered
3) Important socio-norms
4) Easy activation
Stereotype activation is ______ for people who are most __________
Strongest
In need of change