STEP THREE Get Your Website (Sales Pitch) Right Flashcards
What is the primary purpose of a coaching website?
To deliver a sales pitch that gives a potential client the opportunity to accept or reject the challenge of working with you.
What are the three main objectives a coaching website should achieve?
- Clearly communicate the value you offer.
- Display your menu of products.
- Explain the steps a potential client can take to engage you as a coach.
True or False: Most coaches have a website.
False
What are two reasons coaches may not create a website?
- Pride
- Fear
What percentage of small businesses fail?
65 percent
What is one benefit of having a coaching website?
It builds more confidence in your coaching abilities.
What is a wireframe in the context of a coaching website?
A text-only rough draft of your website.
How should a coaching website guide potential clients?
Through the three phases of curiosity, enlightenment, and commitment.
What should the header of a coaching website clearly communicate?
- What you offer
- How it can make clients’ lives better
- What they need to do to work with you
Fill in the blank: The header of a website should pique clients’ _______ about how you can help them grow their business.
curiosity
What should be included in the stakes section of the website?
A reminder of the stakes at play if potential clients do not engage your coaching services.
What is the purpose of the menu of services section on a coaching website?
To provide a list of products that clients can engage in to solve their problems.
What should the proof of value section include?
- Statistics
- Testimonials
What is the first phase in the relationship-building process on a coaching website?
Curiosity
What happens if you skip a phase in the relationship-building process on a coaching website?
Potential clients may walk away.
What should be the overall goal of your coaching website?
To invite customers into a story where their problems can be solved by engaging you as their coach.
True or False: The copy on your website is less important than the design elements.
False
What is the significance of the stakes section in a coaching website?
It communicates urgency and increases perceived value by describing problems clients face.
What should the call to action in the header of a coaching website communicate?
What the potential client needs to do to engage the coach’s services.
What is the ideal structure for a coaching website?
- Header
- Stakes
- Menu of Services
- Proof of Value
What is the purpose of the Proof of Value section on a coaching website?
To demonstrate that coaching products will work for potential clients through statistics and testimonials.
What percentage of clients reportedly double their revenue after joining the flagship mastermind?
47 percent.
What additional statistic is mentioned regarding clients’ revenue increase after attending the mastermind?
23 percent experience at least a 50 percent increase in overall revenue.
True or False: Testimonials are less valuable than statistics when proving the value of coaching.
False.
What types of businesses should be included in testimonials?
- Business to business
- Business to consumer
- Online businesses
- Brick-and-mortar retail stores
- Service industry businesses
What is the key idea behind the Three-Step Plan section on a coaching website?
To provide potential clients with manageable steps that reduce intimidation in hiring a coach.
How many steps should be included in the Three-Step Plan to avoid intimidating potential clients?
No more than three steps.
What is the main goal of including a three-step plan on a coaching website?
To build a bridge from the customer’s problem to the coaching solution.
What is the purpose of the Explanatory Paragraph section on a coaching website?
To provide a long-form, conversational explanation of why working with the coach is important.
What sales framework is recommended for the explanatory paragraphs?
The Customer Is the Hero Sales Framework.
What is a Lead Generator on a coaching website?
A tool used to gather email addresses from potential clients in exchange for something of value.
What percentage of future business is dependent on creating a lead generator and following up via email?
More than 50 percent.
What should be customized when creating a lead generator?
It should be customized to fit the kind of coaching being offered.
What is the overall benefit of creating a coaching website as mentioned in the text?
To help clients move further into the journey of hiring the coach.
What transformative effect can wireframing a coaching website have on the coach?
It can help the coach better understand their value and believe in themselves and their services.
Fill in the blank: The process of wireframing your website may prove to be _______.
[transformative].
Where can one find examples of effective coaching websites?
CoachBuilder.com.
