statistical analysis and quantitative data intro Flashcards
mean
average
add all up and divide by how many there are
median
middle value
list numbers from smallest to largest
mode
value that occurs most often
why is quantitative data used?
- can act as anchor for discussions
- asses performance
- all orgs are rational, demand quantitification
statistics
definition
how you quantify data
inferential statistics
definition
form conclusions beyond data in order to generalise to the population
descriptive statistics
definition
describe, summarise and present data
used in media and policy convos
variable
definition
concept of interest, can ber varied quantified and measured
continuous measurement
definition
any value
discrete measurement
definition
only certain values (often whole numbers)
dichotomous (binary)
definition
only two possible values
e.g yes/no
nominal
named categories
e.g colours, nationality
ordinal
definition
ordered/ranked categories
interval
definition
numerical, intervals between numbers are equal
e.g IQ, temp in degrees
ratio
definition
numerical, equal intervals and have absolute zero
e.g weight, salary