sample survey Flashcards
sample survey
definition
systematic collection of info to comapre behaviour
sample survey features
- generalisbale
- cross-sectional (historical data)
- post-test (restrosepctive)
- not directcly observing (internet, postbox)
stages in sample survey research
analytical or descriptive->
sampling ->
data collection ->
data entry ->
inital data analysis ->
statistical tests of hypothesis ->
presentation of results
how to sample
define target group ->
idenitfy sampling frame ->
select sample procedure ->
determin sample size ->
collect data from sampling units
probability sampling
everyone equal chance of being selected
probability
simple random sample
- random number generator, hat etc
- may not be repersentitive
probability
stratified sample
- divide into sub strata and random sample from each
- can sample non-proportionalty if wanted
- most repersentitive
non-probability sampling
- easy
- common
types of non-probability sampling
- convenience (first people you find)
- quota (subgroups. seleted by researcher)
- self-selection
- snowball
- purposive (went to people on purpose)
probability vs non-probability sampling
probability- statistical tests, science, minimised sampling error
non- researcher finding specific people, qualitative and flexible