Starbucks Flashcards
When did Starbucks begin?
Began in 1971
How many stores are there in how many countries?
Over 20,500 stores
Stores in over 65 countries
Advantages of Starbucks
Trains employees to a high standard of barista
Aware of its role as a major TNC in the US
- developed job opportunities for 2,300 US citizens
Uses smaller napkins, recyclable cups
Multiplier effect in Ethiopia, supplies jobs for over 15 million
Donated $7 million in 2012 to develop deprived communities.
Disadvantages
Baristas are expected to work long tedious hours,
Approx 20 million litres of water wasted everyday.
Ethiopia is dependent on exports and has to set prices accordingly to world markets
Reports that farmers get as little as 1% of total profit
Plantations for coffe limit land for food production for community