stakeholders Flashcards
who are internal stakeholders?
people who are apart of the business and directly affected by its activities
who are external stakeholders
such as customers who have needs of the business
what are the owners interests?
business growth, best possible return on investment
what are employees interests
highest possible wage, job security
what are the governments interests?
business abides by law, grows and helps economy
what are suppliers needs?
frequent orders
on time payment
what are the advantages of business using social media
increase customer awareness
promotions
aids market research (use of surveys)
disadvantages of business using social media
can be costly as requires IT support
privacy/security concerns
only restricted to certain types of social media