Sport - WW2 - Present Flashcards

1
Q

What is a professional?

A

Somebody who is paid to play sport and can live off their wage

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2
Q

What is an amateur?

A

Not paid to play sport
Play for love of game
Play for fun

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3
Q

What was a 19th century professional and amateur?

A
Amateur:
Upper class
Lots of time 
Not paid
No need to train- didn’t need to win money
Very respected
Professional:
Received payment- couldn’t miss work
Working class
Needed to train to get picked
Relied on money from sport
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4
Q

Why did professionals begin to gain more respect?

A

Standard went up as they had to train to get picked
Spectators watched them as they were better and more exciting
Became role models

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5
Q

How did football develop?

A
Radio 1922 - football became entertainment
Spectatorism increased so more money came into clubs from gate receipts
Weekly wage increased
1901 - £4 a week
2001 - £100,000 a week
Players became media superstars
Transport turned footy into global game
New tech - goal line tech, VAR
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6
Q

How did lawn tennis develop?

A
Needed less money than real tennis
Games appeared on lawns and in parks
Middle class could afford equipment 
Mostly amateur
Bridged gap between middle and upper
Appropriate for women to play
Open ears allows amateurs and profs to compete
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7
Q

How did athletics develop?

A

Cities brought people together for meets
Lots of buildings- running one of few sports you could do on towns
Wagering became popular
AAA set up in 1880 - amateur olympics
Professional clubs set up trust funds so professionals could keep amateur status
Diamond league - anyone competing can win money not just the best

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8
Q

What is shamateurism?

A

Where an athlete is not paid directly for competing but receives money because of their sport in endorsements and sponsorship

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9
Q

Why were women discouraged from sport?

A
Too aggressive
Seen as unladylike 
Couldn’t compete with men
Unacceptable clothing
Too strenuous- believed they wouldn’t be able to have children
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10
Q

Why did lawn tennis seem acceptable for women?

A
Could play in seclusion in own garden
Appropriate clothing
Low exercise - could have kids
Could compete against men
Billie Jean King was first women athlete to earn £100,000 in a year
She beat a man to prove women could win
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11
Q

How did athletics develop women’s sport?

A
Women’s AAA set up in 1922
Became acceptable
1928 Olympics allowed women to compete
Allowed nothing above 800m
Proved it had no effect on having children
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12
Q

How has football encouraged female participants?

A

Equal opportunities campaign
War broke myths and stereotypes
Women did gruelling jobs
Media coverage of WSL and Workd Cup provides role models
More money in sport so better grass roots teams
Moved away from domestic responsibilities
Number of women footballers has increase X5 since 1985
Women Referee Development Pathway

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13
Q

What is commercialism?

A

Attempting to gain money from an activity or sport

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14
Q

What is the impact of commercialisation on sport?

A

Positive - pay players more, higher standard as they train more, household names, more grassroots participation, role models in the news, globalisation, new competitions

Negatives - deviance and gamesmanship, women’s sports receives less coverage, players have to do photo shoots and sponsorship distractions

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15
Q

What is the impact of commercialisation on players?

A

Positives - full time job, more money, better health advice and injury prevention, better recovery, bonuses for results, household names

Negatives - play through injury, pressure from media, bad performance analysed, controlled by sponsors, embarrassment if in a slump

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16
Q

What’s is the golden triangle?

A

Link between sport, media and sponsor/business

They are interdependent

17
Q

Why do athletes use social media?

A
Improve connections with fans
Promote personal branding
Attract offers
Self promote
Become a greater asset to team - bring in fans
18
Q

What are the negatives of athletes using social media?

A

Historical comments
Old posts
Band
Andre Gray

19
Q

Why would a company sponsor a sport?

A
Sales
Viewers
Expand business
Become associated with stars and winning
Wider audience
Alter brand image
Tax benefits
20
Q

What is the impact of the media on sport?

A
Becomes globalised
Players play globally
Players from small counties can move to bigger clubs
Improved scouting
Spreads sport to new nations
Money for viewing rights