Sport and Society Flashcards
Franchise
Buying the right to own a team in a particular league
Sponsorship
Payment to the individual
Advertisement
Promotion of a company
Endorsement
Athletes paid to use products
Merchandise
Promoting sale of goods
NFL making money
TV / Merchandising split evenly across all teams
Local revenue split
Corporate sponsors
Player Salary Caps
Super League Positives
Better income to top clubs
Welcome bonus
Higher standards
Super League Negatives
Lowers support to smaller clubs
Rejected by fans
Europe Sport Positives
Relegation/ Promotion
League systems
Play-offs
Europe Sport Negatives
Leagues dominated by richer clubs
USA Sport Positives
Level financial field
More teams have chance to win
Draft system
USA Sport Negatives
Cartel structure blocks new enter ants
Communities lose their teams
emergence of sport
pre industrial Britain- mob games, harsh, no rules, localised, male dominated,
urbanisation
migration from rural areas to new towns due to employablitity in towns
poor conditions
effect of industrial revolution
education- public schools
transport- links to play games, leagues
factory teams, boundaries, spectators, wagering
role of the church
provided space to lay
bring people together
holy days
role of NGBs
agreement on rules
organisation of games
creation of leagues
management of players
oxbridge melting pot
boys from public schools sharing variations of games at uni
women in sport
unequal pay
lack of role models
self esteem
stereotypes
disability sport
lack of facilities
lack of opportunities
emergence of Paralympics alongside not below the Olympics
migration patterns ins sporting labour
performers moving from country to country
advantage- improved international standard, training opportunities, commercial investments
disadvantage- ‘plastic brit/, resentment from fans, lack of homegrown players,
globalisation of sport
occurred due to British empire and commonwealth
links to schools
NGBs
development of professional sport
funding of national sport
sponsorship, media,
e.g- british rowing, badminton england
IGBs
work with NGBs to monitor rules
update and develop requirements, equipment
establish international calander
e.g- FINA, fedaration of internaionale de natation
the olympic time line
1968- mexico, black power salute, politics, 200 people massacred
1972-munich, to steer away fn olympics in 1936, lack of security lead terror attack
1976- montreal, massive financial crash, more security than athletes, only paid off in 2006
1984- LA, blue print, petter euberoth, tv rights, sponsorship, TOP prgramme,
golden triangle
media, sponsorship, sport
pros and cons of golden triangle
pros- increase in advertisement, create sport celebs and role models
cons- bad moments highlighted and never forgtottern, sponsorship can be withdrawn
