sponsorship Flashcards
1
Q
what is a business doing when sponsoring
A
establishing an association wit another organisation
2
Q
what must the association have
A
must makes sense and have a good reputation
3
Q
what can sponsorship do?
A
create high profits for businesses and its name
also a good way to target a market segment characterised by lifestyle
4
Q
if sponsoring gets bad publicity what can it do
A
affect your companies image
