Place

Question 1

Define retailer

Answer 1

A business that sells good direct to a consumer through a physical shop

Question 2

Define e-tailer

Answer 2

Some e-tailers have stores and online shops, some have just an online shop

Question 3

Channel of distribution means…

Answer 3

The different ways of moving goods from produces to consumers
E.g retailers, e-tailers

Question 4

Independent retailers

Answer 4

These retailers are not part of a chain
May sell niche products so charge higher prices
May have to compete on non-price factors

Question 5

Advantages of retailers

Answer 5

Some products need to be bought in stores to test or try
Customers have instant satisfaction
Enjoyable experience of shopping

Question 6

Disadvantages of retailers

Answer 6

Retailer opening hours aren’t as flexible
May have to wait in queues
May Charger higher prices

Question 7

Disadvantages of e-tailers

Answer 7

Website costs can be high
Delivery times can be long
Harder to establish trust with a customer

Question 8

Advantages of e-tailers

Answer 8

Lower fixed costs as no premises
Lots of potential to grow rapidly
Can sell a much larger range