design mix

Question 1

what are the 3 main things in the design mix

Answer 1

function
cost
aesthetic

Question 2

define function
What must it be fit for

Answer 2

the product must be fit for the purpose
does it perform like it is supposed to?
what does it do?

Question 3

define aesthetics

Answer 3

how senses respond to a product
consumers are asked through marketing research about their feelings towards products
should be attractive and distinctive

Question 4

define costs
What will good design lead to

Answer 4

good design will lead to low manufacturing costs so means higher profits

Question 5

how to compete against other businesses (price)

Answer 5

change the price to make it cheaper. cheaper makes it more appealing to a mass market but also results in less profit per unit.
having expensive products makes it seem more luxurious than competing products and appealing to niche markets

Question 6

how to compete against other businesses (USP)

Answer 6

add a special feature different to competitors it makes a product seem to different to brands with the same product