online advertising

Question 1

what is advertising

Answer 1

a business pays to put out an advertisement in order to communicate a message to potential customers

Question 2

a business will advertise to

Answer 2

promote the brand
raise awareness of the product
remind the customers of the product and its features
persuade customers to not use competitors

Question 3

Is website advertising cheap or expensive

Answer 3

one of the cheapest ways to increase sales and inform customers

Question 4

what is branding

Answer 4

a characteristic name or symbol that distinguishes one product from another

Question 5

where to advertise?

Answer 5

websites
tv adverts
print media
social media
radios

Question 6

Advantages and disadvantages of radio adverts

Answer 6

very cost effective
cheaper than other methods
can be on air quickly
good for small businesses to target local customers
have very specific audiences

Question 7

Advantage and disadvantage of TV adverts

Answer 7

reaches larger audiences but are too expensive for small business start ups

Question 8

What are product trials

Answer 8

carried out to avoid expensive mistakes
trial should give information on likely demand in wider markets

Question 9

Advantage and disadvantage internet advertising

Answer 9

can be seen at any time by large, targeted audiences
can include sounds and images and people can visit the firms websites straight after viewing
so many adverts online people may stop looking at them properly or choose to block making viewing rate go down

Question 10

What is sales promotion

Answer 10

Short term special offer used by a business to attract customers to buy a product or service