Spin Sucks - Shared media

Question 1

How do you decide which social platforms to focus on?

Answer 1

• Where do your audiences hang out
• Where people talk about your subject
• Where your customers are

Question 2

How do you work out which platforms your customers are on?

Answer 2

• Input keywords into a tool like buzz sumo
• Audience survey asking which platforms they use
• Google analytics - which platforms are driving traffic
• Asking customers outright

Question 3

How does the facebook algorithm determine if your content is worth making visible?

Answer 3

• Likes
• Comments
• Shares

Question 4

How do you create content that people want to see first?

Answer 4

• Making it so good people want to see

Question 5

Why does paid content have to be part of your social media strategy?

Answer 5

Because platforms need to monetise their audiences

Question 6

What should you do with a video on Facebook?

Answer 6

Upload video file to Facebook as it will prioritise content vs when video is in a link form to, say, youtube

Question 7

How to survive algorithm changes?

Answer 7

Make great content that is interesting and valuable to your audience

Question 8

What percentage of social media output should be about ourselves vs other people/things

Answer 8

*30% ourselves
* 70% others

Question 9

What is wrong with the ‘Soapbox’ approach to organic social media?

Answer 9

• Engagement should be like a dinner party:
• Showing interest in others
• Engaging in a conversation
• Asking questions
• Developing meaningful relationships

Question 10

Why is it better to automate the content curation process, where possible?

Answer 10

Because it can be time-intensive and therefore costly

Question 11

Why does a plan for social media engagement help?

Answer 11

Ensures every engagement is useful to both your audiences AND your business goals

Question 12

How do we determine our social media goals?

Answer 12

• Social media goals are based on:
• What organisation has to offer
• What best suits your brand

Question 13

List some examples of goals of social media marketing

Answer 13

• Finding and nurturing leads
• Getting feedback from customers
• Moving customers through the buying journey
• Changing brand perception

Question 14

What is the first step in social media engagement

Answer 14

Knowing your audience

Question 15

What questions can we ask ourselves to understand customers

Answer 15

• What are their pain points
• What are they struggling with
• How can you use social media as a solution to their problems

Question 16

How can shared media help the PESO model?

Answer 16

Images and video content on social media can drive people back to the landing page for a bigger piece of content such as a white paper