Content

Question 1

What is the topic cluster model?

Answer 1

Created by hubspot, it is a method for organizing main topic content and sub topic content.

Question 3

What is the benefit of the topic cluster model?

Answer 3

Makes content easier for users to navigate
Makes it easier for search engines to index website

Question 4

What is a pillar page?

Answer 4

A broad yet complete explanation of a single topic that opens up the door for lots of subtopics

Question 5

How do we decide topic for pillar page?

Answer 5

It should be a short tail search term that we are trying to rank for.
Should be related to the products or services you offer?
Are users interested in it?

Question 6

What is the length of a pillar page?

Answer 6

Main goal should be to thoroughly explain the topic so any users can thoroughly understand the topic

Question 7

What is a topic cluster?

Answer 7

A more detailed specific content piece that supports main content topic or pillar page

Question 8

What is a hyperlink in the context of the topic cluster model?

Answer 8

When a sub-topic connects pillar page to sub-topic content
Helps with navigation
Can also be linked to other content within the cluster