Spin Sucks - Paid media

Question 1

How does paid media allow a business to fulfil its goals

Answer 1

Allows the business to reach new audiences and to keep sales funnels full

Question 2

What does paid media include within PESO model

Answer 2

• Social ads
• Boosted content
• Lead generation
• Sponsored content

Question 3

What does the CAB method describe?

Answer 3

• Create - a piece of content
• Advertise - an ad encouraging people to download/sign-up
• Blast - Ads that drive to sell

Question 4

What is the goal of content marketing?

Answer 4

Raise awareness and build trust

Question 5

What is the goal of A/B testing

Answer 5

To see which approach yields the best conversion rate

Question 6

What is the benefit of creating a community?

Answer 6

Direct access to potential customers and fans, opportunity to demonstrate value to them

Question 7

What are the goals of an effective social ad?

Answer 7

To get the right people to take action, to discourage the wrong people

Question 8

What are the 9 questions for creating an outline for paid media ads

Answer 8

1. What is your prospects problem?
2. What is their biggest painpoint from day to day
3. What worries them
4. What words do they use when they complain about their worries
5. How are pain points and worries manifesting?
6. What are their fears and frustrations?
7. What are their wants and aspirations?
8. What emotions do they feel?
9. What is the nightmare story and the dream story

Question 9

How can you use Amazon book reviews to understand target audience?

Answer 9

Reading reviews gives us an understanding of what information people need and value, and where there might be gaps in the market

Question 10

What are the six things every Facebook ad needs

Answer 10

1. 1. *A clear audience
2. 1. • Main problems and concerns
3. 1. • Needs
4. 1. • Benefits to them
5. 1. • Strong CTA
6. 1. • Link to thing