sources Flashcards
1
Q
PRIMARY SOURCES
A
DATA is DIRCETED COLLECTED by the researcher
(+) RESEARCHER CAN control the FORMAT of HOW DATA is COLLECTED
(-) DATA COLLECTED may LACK VALIDITY due to SOCIAL DESIRABILITY or DEMAND CHARACTERISTICS
2
Q
SECONDARY SOURCES
A
SOURCES OF INFO/DATA that was NOT DIRCETLY COLLECTED by the researcher
(+) data produced WITHOUT the ‘PPs’ knowing the ARTEFACT was used in RESEARCH, could be MORE VALID
(-) the RESEARCHER CANNOT CONTROL the FORMAT of how the DATA is COLLECTED
